Russia Took a 19-Percent Drop in Its 2020 Book Business

From Publishing Perspectives:

A report from the Russian Book Chamber and its statistics division has indicated that in the pandemic year 2020, the publishing market fell by 20 percent.
In units, this represents a decline of 83.7 million titles in Russia. The overall turnover of published books and associated content fell by 19 percent last year, the report says, from some 435.1 million copies in 2019 to 351.4 million copies.

Hardest hit was the religious book sector, which reported a 34.5-percent downturn, to 4.7 million copies. Scientific literature slipped 11 percent, to 6.7 million copies.

Counter to patterns in some markets–in which children’s book sales made a robust showing–books for children and youth declined in Russia by a substantive 18 percent, to 78.1 million copies.

. . . .

Irina Bogat, director of the independent Zakharov publishing house, has a particularly bleak take on the situation and the outlook for what’s to come. She tells Publishing Perspectives, “Fewer and fewer people are buying books in Russia. This is the mayor reason for the current situation in the market, which was significantly hit by the pandemic.

“So in 2020, the market declined and the publishers–those not already bankrupt–were faced with 20-percent drops in their sales.

“Many people have lost their jobs because of the pandemic and they don’t have money to buy books.

“The price of paper and other materials has increased more than 30 percent in just the last three months, which is a record. And at the same time, the exchange rate between the ruble and the euro has been getting worse.

“As a result of this, books have become a luxury item in Russia. We do not expect any restoration or growth this year.”

. . . .

Alexander Nemirov, head of marketing at the Moscow-based Algoritm publishing house, says that while the pandemic has severely affected book publishing in Russia, the trend in the market was headed downward ahead of the outbreaks of the novel coronavirus.

“Book production began to lose momentum long before the pandemic,” Nemirov says.

“Books are no longer a source of information, but just an intelligent habit or a beautiful gift. Therefore, many publishers prefer to reduce their production, personalizing books for certain niche groups.

“That in turn leads to higher costs for printing, while bookstores increase their margins. All these factors lead to fierce competition.

“For example, we recently came across the fact that some publishers abuse online stores,” with bogus negative reviews of their competitors’ titles.

According to Nemirov, while sales of ebooks continue to grow, their growth is insignificant amid falling print sales. Nemirov says he believes there are no reasons to anticipate growth or development of the book publishing sector in the second half of 2021 or in early 2022.

Link to the rest at Publishing Perspectives