From Publishing Perspectives:
In a new study released Tuesday (October 16), BookNet Canada is reporting a strong leading interest for science-fiction and fantasy among surveyed Canadian audiobook listeners. Publishers, the report says, have almost quadrupled their production of audiobooks since 2015.
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BookNet content revealed that 61 percent of Canadian publishers say they’re producing audiobooks, an increase of 24 percent over the 2016 response and “nearly quadruple” the 16-percent response of 2015. Of that 61 percent of publishers who say they’re producing audio, 40 percent of them say their production is managed by a third-party producer, 43 percent is made in-house, and 10 percent is handled by retailers.
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Publishing observers will note that in Canada, female consumers seem to be leading the way in audiobook consumption, while in other markets male consumers are the main audio listeners. In June, for example, a report from the Publishers Association in the UK indicated that audiobooks there are most popular with men aged 25 to 44. This male interest could be a bright spot in the international industry, which at many points has been over-reliant on women in the marketplace for a consumer base.
Another key data point . . . has to do with a decline in book consumption among audiobook users’ surveyed responses. While the general industry position is that audiobook listening can and does increase book consumption, BookNet’s responses this summer showed that while in 2016 46 percent of respondents said they consumed five or fewer books in a year, 55 percent said that in the 2018 survey.
And as in United States reports from the Audio Publishers Association, one of the key advantages that audio fans cite about audiobooks is being able to listen while doing other things. Those multitasking headphoned consumers always seem to list doing chores around the house as a big moment for listening, and Canadians seem well onboard with that concept.
Link to the rest at Publishing Perspectives