From The Bookseller:
New research by the Alliance of Independent Authors (ALLi) claims authors who self-publish currently earn more than traditionally published authors.
ALLi circulated the survey to its members and subscribers, as well as “through other key self-publishing and author organisations” in February 2023. It was answered by more than 2,000 respondents – 60% of whom were in North America, with 21% from the UK and 8% respectively for Australia/New Zealand, and Europe. It found the the median revenue for independent authors in 2022 stands at $12,749 (£10,229).
This compares to the findings of a report into authors’ earnings commissioned by The Authors’ Licensing & Collecting Society (ALCS) and published in December 2022, which showed that median earnings from writing alone for authors with third-party publishers stands at approximately $8,600 (£7,000).
The ALCS’ report showed “a sustained fall in professional writers’ real terms income from writing over the past 15 years of around 60%, pushing median earnings down to minimum wage levels,” a trend which ALLi suggests self-published authors are “bucking” in light of its survey’s findings, which suggest average incomes of self-published authors are rising, with a 53% increase in 2022 over the previous year.
By contrast, its report goes on, “previous author income surveys, which have focused on revenues received by authors with third-party publishers, have repeatedly reported falling incomes.”
. . . .
ALLi has commissioned the UK Copyright & Creative Economy Centre, CREATe – which conducted the ALCS’ survey – to expand analysis of the findings, particularly in relation to “key demographic groups and factors that contribute to higher incomes.” ALLi will publish the full report including demographic data in June 2023, together with a collection of insights from several peer self-publishing organisations, as the Big Indie Author Data Drop. This compilation and final 2023 report will be presented at the Self-Publishing Live conference in London in June 2023 and will repeat as an annual event, which the organisation says will fill “a notable gap in author income research”.
Orna Ross, ALLi director, said of the findings: “ALLi has always believed that authors are financially better off self-publishing. Now that the results of this survey confirm that belief, we want to make sure all authors know that they can make a living as an author, if they do the work and acquire good publishing skills, alongside good writing skills. And that they are not alone. There is full support for talented and dedicated authors at ALLi and throughout the self-publishing community.”
Link to the rest at The Bookseller
PG notes that Orna Ross, the founder of The Alliance of Independent Authors, has been doing good things for indie authors for a long time (ALLI was founded in 2012).
Those who recall 2012 (including PG, just barely), will remember that this year included a notable antitrust suit filed by the U.S. Justice Department against Apple, Hachette, HarperCollins, Macmillan Publishers, Penguin, and Simon & Schuster for trying to fix prices for ebooks, and strangle Amazon’s ebook business in the crib.
Basically the five big publishers agreed to refuse to sell ebooks to Amazon unless Amazon sold their ebooks at the publisher’s list price. The agreement was made at the instigation of a top Apple exec and provided that Apple would sell the majority of e-books between $9.99 and $14.99, with new releases being $12.99 to $14.99.
Apple also adopted the agency model which it used in its App Store for distribution of e-books. This let Publishers control the price of the e-books with Apple receiving a 30% commission. The joint agreement provided that the Publishers would establish ebook prices on Amazon so ebook prices on both platforms would be identical.
On the day Apple launched its ebook store, a Wall Street Journal reporter asked Jobs why people would pay $14.99 for a book in the iBookstore when they could purchase it for $9.99 from Amazon. In response Jobs stated that “The price will be the same… Publishers are actually withholding their books from Amazon because they are not happy.”
As PG has opined on more than one previous occasion, doing this reflected the rank business and legal stupidity of the major publishers. What Jobs and the publishers agreed to do was a classic example of illegal price-fixing that was (and still is) clearly prohibited by US antitrust laws.
Jobs was a highly magnetic and innovative individual who built Apple from nothing into a major world-wide computer brand, a wonderful American business success story.
However, Jobs was dying of cancer at the time, kept this information secret and (PG suspects) decided to propose this agreement without any input from Apple’s lawyers at all. A law student who had taken a single antitrust class would have recognized this was prohibited conduct.
After being sued, the publishers quickly caved, took their financial licks from the Justice Department and some state attorneys general who joined in the suit, and went back to business as usual. Apple lost at the trial level, lost at the United States Court of Appeals. The US Supreme Court declined to take the case.
Amazon kept pushing ebooks, including more generous royalty terms than authors could get from traditional publishing, and never looked back. PG has suggested on numerous occasions that traditional publishers missed a wonderful opportunity to earn a lot of money from ebooks because they didn’t want to harm their printed book sales or relationship with traditional bookstores.
It was a classic example of one bad decision after another.
Orna Ross and ALLI have provided a lot of help for indie authors ever since the Apple antitrust case was still roaring along, so she’s seen the thick and thin of indie authors. You may want to check out the membership benefits the organization offers.