From The New York Times:
There is a lot about Donald Trump Jr.’s second book that is unusual.
One of his father’s most effective surrogates, Donald Trump Jr. plans to release “Liberal Privilege: Joe Biden and the Democrats’ Defense of the Indefensible” in early September, during the final fevered weeks of the presidential campaign. His last book sold well. The Republican National Committee can use the new one for fund-raising, as it did with the last.
His plans to self-publish, however, along with the book’s unconventional rollout and distribution plan, make it something of a curiosity in publishing circles.
“It’s a risk,” said Jane Dystel, a literary agent. “And it’s your time.”
Mr. Trump’s first book, “Triggered: How the Left Thrives on Hate and Wants to Silence Us,” was published last November. It has sold 286,000 copies, according to NPD BookScan, and is still selling steadily. But when the coronavirus pandemic grounded him in New York in March, he decided to write another.
. . . .
Center Street, an imprint of Hachette, published his first book, and it made an offer on the second one. Mr. Trump turned it down.
There are a few key differences between going through a traditional publishing house and doing it yourself. One of the big ones is money. Authors who sign with a publisher typically receive an advance payment before the book goes on sale, then about 10 to 15 percent of hardcover sales after they earn back their advance. If the book is self-published, there is no advance but an author can generally walk away with anywhere from 35 percent to as much as 70 percent of the sales. Because Mr. Trump has his own platform — and the promise of bulk purchases from the R.N.C. — he doesn’t need the publicity arm of a major publisher.
. . . .
But those big percentages don’t factor in expenses, which add up quickly. There are lawyers to pay, printed copies that need to be delivered to stores and warehouses, book jackets that need to be designed. There are fussy little details, like registering an ISBN number, filing for copyright, proofreading and more proofreading. Indeed, a typo on the cover of “Liberal Privilege” when Mr. Trump first posted it on Twitter was met with see-how-it-goes-without-us giggles in much of the publishing world. (That typo, an errant apostrophe, has been fixed, but another remained on his personal website this week, after a quote about the book from “Laura Ingraham, Host of The Ingram Angle.”)
So writing and releasing a book on your own is not only a gamble, it is also an unwieldy, complicated project, which is why the biggest-name authors generally don’t bother to do it.
One thing that is guaranteed when self-publishing is greater autonomy. While there’s no reason to think Mr. Trump was held back when he wrote “Triggered,” self-published authors hire their editors and can fire them if they don’t like their advice. This time, Mr. Trump can say truly whatever he wants.
. . . .
The R.N.C. said it raised nearly $1 million from signed copies of “Triggered.” The book was a New York Times No. 1 best seller last year, but it appeared on the list with a dagger symbol next to it, signifying that bulk sales — which came from the R.N.C. and other conservative groups — helped to boost its ranking. The R.N.C. said it has bought several thousand copies of “Liberal Privilege” so far and plans to buy more on a rolling basis.
“Don Jr.’s first book was a fund-raising powerhouse for the party, and we have no doubt this book will be the same,” Mandi Merritt, the press secretary for the R.N.C., said in an email.
Unlike Mr. Hannity’s book, “Liberal Privilege” will not be in bookstores. A person with knowledge of the project said that it will be $29.99 on Mr. Trump’s website, where presales are being handled, and on Amazon, along with an e-book and an audiobook narrated by Kimberly Guilfoyle, a senior campaign adviser and Mr. Trump’s girlfriend. It’s unclear if any major retailers will carry the book, though managers at some traditional distribution channels said last week that they hadn’t heard anything about it.
. . . .
Another unusual aspect of the book is Mr. Trump’s collaborator, Sergio Gor, who has acted as his literary agent, consulted on the content of the book and has overseen the team managing everything from the editing to the print run.
. . . .
“It’s a big job to self-publish,” Ms. Dystel, the literary agent, said, “and it takes your attention away from other things.”
Link to the rest at The New York Times
Big Shot Publishers? We don’t need no stinkin’ Big Shot Publishers!
Big Shot Agent? We don’t need no stinkin’ Big Shot Agent!
Big Shot Barnes & Noble? We don’t need no stinkin’ Big Shot Barnes & Noble!
Big Shot New York Times? We don’t need no stinkin’ Big Shot New York Times, but thanks anyway for the giant sales boost from your snarky article!
Do-it Yourself takes your Attention?
No Attention paid to Big Shot Agent, No Attention paid to Big Shot Publisher, No Attention paid to Big Shot Barnes & Noble, No Attention paid to Big Shot New York Times.
My Attention? Getting the book out the door and into the hands of a zillion readers!
Big Job to self-publish?
Big Shot Agent, Big Shot Publisher, Big Shot Barnes & Noble and Big Shot New York Times? That’s your Really Big Job!
Big Publisher, Big Shot Agent, Wait until Barnes & Noble gets copies out to all its stores, New York Times article? Impossible Job before November if your name is Trump?
Do-it Yourself is the Ultimate Big Cinch!
Plus Big Fast is Amazon’s middle name!
Anybody going to be dumb enough to use Big Shot Publisher for election-year written book ever again?
There’s your Big Gamble!