Spanish-Language Digital Publishing

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From Publishing Perspectives:

  • In 2020, ebook and audiobook sales in the Spanish-language markets’ publishers responding to Bookwire and Dosdoce saw increases of 112 percent for ebooks and 137 percent for audiobooks
  • Downloaded ebook sales generated a 97-percent increase in turnover for publishers in 2020 over 2019
  • In all seven years of this report series’ life, gains have been recorded, but in 2020 that aggregate gain among the 840+ publishers was 113 percent
  • Ebook subscription platform revenues for publishers in 2020 in Spanish-language content increased 112 percent

. . . .

  • Digital exports have accounted for 50 percent of digital revenue for Spanish publishers
  • Mexico generates 16 percent of ebook sales by Spanish publishers “across the Atlantic”
  • During the most severe lockdown months in the relevant territories “digital consumption multiplied four times”

By the end of this year, the report’s authors are estimating that there will have been 14,300 Spanish-language audiobook titles available. “Judging by the trends in international markets,” the report’s text reads, “everything points to a 25- to 30-percent increase in audiobook sales in 2021, thus reaching €13 million in Spanish-language markets (US$15.9 million).

The average price in 2020 of a Spanish ebook was €6.06 (US$7.41), and the average price of a Spanish audiobook was €13.49 (US$16.49).

And with all deference to the old sayings about content’s importance, when it comes to audiobook sales channels, the report says, the subscription is king, accounting for 86 percent of sales. The platforms driving those sales, as might be expected, were Storytel, Audible, Scribd, Kobo, and Podimo. In podcasting, streaming platforms of course hold the lead (Spotify, Amazon Music, Audible, iVoox, Podimo).

As for the markets themselves, Spain is anticipated to be seen as the leading Spanish-language market for audiobooks this year, with Mexico as the second driver, and the United States as the No. 3 market for Spanish audio–the rest of Latin America following.

Link to the rest at Publishing Perspectives