Apple and Samsung are the leading companies in the shrinking tablet market.
That’s according to the International Data Corporation’s report published Thursday on worldwide tablet shipments for the second quarter of 2018.
The research firm said that overall shipments plunged 13.5% year-over-year in the second quarter to 33 million, underscoring the tough tablet market that has been steadily declining for some years.
One possible reason for the drop in tablet shipments might have to do with people and businesses appearing to be buying personal computers instead of the tablets, according to IDC senior research analyst Jitesh Ubrani.
Ubrani noted in the IDC report that while businesses seemed interested in so-called detachable tablets that function with removable keyboards, “those operating on tighter budgets have had very few options available to them and hence some have opted for traditional PCs.”
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Apple was the leading tablet company in the second quarter of 2018 having shipped 11.5 million devices, which was relatively flat year-over-year. Apple now commands about 35% of the overall market, the data showed.
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Samsung was the second biggest tablet company, and shipped 5 million devices in the second quarter, which was a 16% year-over-year drop.
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Amazon had the biggest drop in tablet shipments, with the online retailer shipping 1.6 million devices in the second quarter, which marked a whopping 33.5% drop from the same quarter a year ago.
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IDC attributed Amazon’s big drop in tablet shipments to a “saturated market,” presumably due to Amazon’s cheap Fire tablets, which the company has heavily discounted over the years, particularly around events like Black Friday.
A previous IDC report said that one reason Amazon is content to sell cheap Fire tablets is because “the company remains highly focused on acquiring additional Prime subscribers regardless of the type of device used.”
Link to the rest at Fortune
PG’s unscientific personal observation is that many people seem to keep their tablets and ereaders for a longer time than they keep other electronic devices (smartphones, for example).
If true, he suspects part of the reason is that the features/performance of new tablets are not improved enough to provide a significant benefit with respect to the way the older tablets are used.
But he could be wrong.