From Mark Coker on the Smashwords Blog:
Who doesn’t love cookies and the bakers who bake them?
And if you’re the baker, you probably appreciate your own fresh-baked cookies all the more.
Why am I talking about cookies on a blog for indie authors?
The other day, I received an email from Canadian author Nicky Charles. She had just read my 2020 Publishing Predictions: House of Indie on Fire post and felt inspired to write an allegory featuring cookie bakers and pots of gold.
I was floored by her story. It struck me as a must-read for anyone who loves books and the writers who write them.
. . . .
Nicky asked me to make clear that for this allegory, she employed hyperbole. She in no way wants to infer that any of the bakers featured in this story make bad cookies.
. . . .
THE BAKERS AND THE POT OF GOLD
By Nicky Charles
Once upon a time there was a land dotted with quaint little cafés. The cafés were renowned for serving wonderful fresh-baked cookies to the customers who lined up outside in anticipation of the treat.
The cookies were produced by the bakers of the land who used only the finest and freshest ingredients. Each batch was tenderly measured and mixed, then sampled with care before being baked to perfection. It was a long process, but the bakers didn’t mind. Their goal was to ensure each cookie was a worthy treat for their customers.
Because the bakers worked so hard to produce delicious products, they couldn’t deliver to the cafés every day. Good cookies took time, after all, and so they rotated who baked each day. This gave the customers a nice variety of cookies as well as giving the bakers time to clean their kitchens, care for their ovens and shop for ingredients.
The customers at the cafés understood this and saved their money, while waiting excitedly for when their favourite baker would make a new batch of cookies. On delivery days, the people would rush to the cafés to buy the fresh batch and enjoy the special treat, savouring each mouthful and murmuring about the skill of the baker.
Everyone in the land was happy with the arrangement. The bakers delivered amazing cookies for the customers. The customers had delicious treats to eat and the cafés made a nice profit, which they shared with the bakers.
One spring day, however, a new café opened. It was big and shiny and sold a vast array of products. Everyone who visited it stared in wonder.
“Do you sell cookies?” The people asked hopefully.
“Not yet,” the new café owner said. “But soon we will.”
And sure enough, the very next day the new café owner went in search of bakers.
“I would like to sell your cookies,” the new café owner said to the bakers. “Lots of people visit my café every day, even people from Far-Away-Places. I promise you will make lots of gold if you let me sell your cookies.”
The bakers thought about it and began to take some of their cookies to the new café. Just as promised, many cookies were sold, especially to the people from Far-Away-Places who had never tasted such wonderful baked goods before. With their pockets filled with gold, the bakers rejoiced that the new café had come to town.
When the people of the land saw this, some began to think they’d like to be bakers as well.
“Baking looks like such fun,” one person said.
“We can sell our cookies to people from Far-Away-Places if we bake for the new café,” another declared.
“We will make lots of money just like the other bakers!” A third cried in delight.
And so new bakers began to emerge. Some baked wonderful cookies right away while others learned over time how to mix the ingredients perfectly. A few decided baking was too hard and quit, but others loved their new occupation and sold so many cookies they even gave up their old jobs to become full time bakers.
The people of the land greatly enjoyed having so many new bakers to choose from and there were now cookies every day at the cafés.
“This is wonderful,” everyone said.
But then, the new café owner made an announcement. “I have a large pot of gold and I will share it with any baker who sells cookies at my café.”
“A large pot of gold?” The bakers began to get excited.
“Oh yes,” said the new café owner. “It is a very large pot of gold. But you can only have the gold if you deliver all your cookies to me.”
“But what about the other cafés?” Some of the bakers frowned in concern. “And what about the people who eat our cookies there?”
“The people who like your cookies can buy them here,” the new café owner explained. “I will even serve them on a special plate.”
“That sounds great,” said some of the bakers.
A few bakers, however, thought the pot of gold seemed too good to be true, and some wanted to keep selling their cookies at all the cafés.
The story continues at the Smashwords Blog
As PG has mentioned before, he thinks Mark’s anti-Amazon postings have become old for a great many people.
From Merriam Webster:
Definition of sour grapes
disparagement of something that has proven unattainable
. . . .
Examples of sour grapes in a Sentence
Recent Examples on the Web
- Jennifer Aniston has some sour grapes over Ryan Seacrest‘s real estate history.— Benjamin Vanhoose, PEOPLE.com, “Jennifer Aniston Teases Ryan Seacrest for Buying House She Wanted from Ellen DeGeneres,” 5 Jan. 2020
- To the president and his supporters, the arguments from critics amount to sour grapes, an effort by an impeachment-crazed opposition to play down the success of a focused, successful clandestine operation that echoed the killing of Osama bin Laden.— David E. Sanger, New York Times, “Al-Baghdadi Raid Was a Victory Built on Factors Trump Derides,” 27 Oct. 2019
Link to the rest at Merriam Webster
From The Urban Dictionary:
In an old fable by Aesop, a hungry fox noticed a bunch of juicy grapes hanging from a vine. After several failed attempts to reach the grapes, the fox gave up and insisted that he didn’t want them anyway because they were probably sour.
Nowadays when somebody expresses sour grapes, it means that they put down something simply because they can’t have it.
Link to the rest at The Urban Dictionary