In 2018, thousands of authors and book marketers used BookBub Ads, our self-serve display ads platform, to promote books to BookBub’s millions of readers. As the end of the year approaches, we wanted to share some of the most successful BookBub Ads campaigns of 2018!
There are many ways to define a “successful” ad campaign because there are many different things you can accomplish with display ads. The following campaigns represent a diversity of genres and strategies, but each stood out to us in its own way — some had a high click-through rate, some had a low cost-per-click. Some cost thousands of dollars, others cost $100. One campaign ran for over two years, another for just a few days. But every one of them demonstrates the core elements that make for effective advertising on any platform: targeting a relevant audience with engaging creative that will capture their interest.
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Leighann Dobbs, Dead Wrong
Leighann ran a series of 13 three-day long campaigns for this book in February and March testing different single-author targets. She reached readers on all regions and retailers, and overall she had an average 4.5% CTR and over 6,000 clicks across all the campaigns. Leighann used CPM bidding, but with her narrow targeting she was able to pay an average rate of only $0.09 per click across the entire series of campaigns. A free deal and a cover that clearly communicates the book’s genre (a title pun, a sassy illustrated heroine, and a cat definitely say “cozy mystery”!) can sometimes be all it takes to get readers to click.
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Melody Grace, Meant to Be
Melody set up four ads for this campaign, using each of the above images to target fans of a single romance author on two different retailers. The campaigns have been live with daily budgets for four months and counting, and so far, over 20,000 readers have clicked on one of these ads. Both images have performed equally well with the audience she’s targeting.
Link to the rest at BookBub