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The closing of Harlequin Blaze / Harlequin Historical

27 April 2016

From Dear Author:

Harlequin Blaze will be published until June 2017. All Blaze titles will continue to be available for purchase at Harlequin.com and digital retailers (hence no rights reversion). Harlequin is opening a new line:

Harlequin is thrilled to announce the launch of a new sexy, contemporary series in July 2017.  After carefully studying the market and monitoring reader feedback to our books and to competitive books, we are developing a series with a fresh new approach to the “passion” positioning. We will have more information to share with you in the near future.

With the launch of this sexy contemporary series, we have made the decision to end the publication of Harlequin Blaze, effective June 2017.

In addition, as of July 2017, in North America, Harlequin Romance and Harlequin Historical will be available exclusively through online retailers, in both print and digital formats, and in print through our Direct-to-Consumer channels, where sales are strongest. There is no change to the availability of either series in Overseas markets.

Link to the rest at Dear Author

Romance

6 Comments to “The closing of Harlequin Blaze / Harlequin Historical”

  1. ” Harlequin Romance and Harlequin Historical will be available exclusively through online retailers, in both print and digital formats”

    Won’t be of much help to B&N and the like …

  2. Very strange to launch a new line. Why not just refocus Blaze, given it’s already known as the “hot” line?

    • Because erotic romance is now the most popular and profitable genre in romance publishing — and the new generation of readers who love it wouldn’t be caught dead reading anything with the word “Harlequin” on the cover. Harlequins are what their mothers and grandmothers read. The HQ audience is aging, and HQ needs to distance themselves from their own brand in order to attract younger readers.

      Meanwhile, I hope all the Blaze and HH authors promptly ditch HQ and go indie. Without bookstore distribution, HQ is literally doing *nothing* for them that they can’t do for themselves.

      • All Blaze titles will continue to be available for purchase at Harlequin.com and digital retailers (hence no rights reversion).

        I agree with Shelly. Blaze titles are just going to wither from neglect, but they’ll still be in print. I don’t think Harlequin is doing anything wrong, however it does point out the dangers of relying on technical assumptions of the last era in the current era. Reversion clauses need to be specific and include benchmarks or just accept that once you sign a contract you will never get those rights back.

      • interesting Shelly, thanks. Erotic romance. I can see your point.

    • My guess is that they are cancelling one line and starting another because they want to change to a different set of tropes and expectations. The draw of Harlequin is that when you buy a book from a certain line, you know what you will get. Perhaps they’ve decided that the tropes used in Blaze are no longer trendy and they want to switch to newer, more popular tropes.

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