You may know Jane Friedman if you have ever browsed through The Great Courses. Hers are some of the highest rated, with titles like How to Get Your Book Publishedand Publishing 101. A Hoosier, Friedman has been writing and having her work steadily published since college. In 2006 she wrote her first non-fiction work that was a guide to writing. We spoke with her about some of the dos and don’ts when weeding through the press world.
NUVO: What are the biggest mistakes you see authors make starting out?
Jane Friedman: I would say the biggest mistake by far is a lack of patience with the process. They send out maybe one query, and they haven’t even researched who that query should go to. Maybe the query isn’t even written that well in the first place, and they get frustrated really quickly and give up. And I would say, as of today, most people decide to self-publish and then they figure out that wasn’t the right choice much later. There is usually a lack of patience with not just the publishing process like I just described. They will be frustrated with having to market their work and pitch their work, but some people pitch too soon. They haven’t allowed themselves time as a writer to develop their craft.
NUVO: How have you seen book marketing change?
Friedman: Well I think there has always been a responsibility for the author to be a promoter of their work. Today, because of digital media, digital marketing and promotion, there are a lot of things that are incumbent on the author to do that in fact wouldn’t even be appropriate for the publisher to do on their behalf. The publisher doesn’t want to pretend to be you on Twitter or on Facebook. They don’t want to be, in those cases, the owner of your website. These are brand properties that belong to the author and it’s up to the author to cultivate them. These are things that span over … an author’s career. They are not specific to a single book … So the author needs to be thinking abut developing those … Not just for one book but very long term. Years really.
NUVO: How would you categorize the current state of publishing?
Friedman: Eh, schizophrenic. (Laughs.) Because there are so many more ways to publish a book than there ever was. It used to be that the path to getting published was pretty narrow, pretty fine, and you weren’t going to work outside those boundaries. A few people could do it and a few exceptional case studies. But by and large the only way to be a successful published author was to go to a traditional publisher or find an agent and take as long as it might have taken for that book to find its readership. Today, self-publishing is generally conceived as just as legitimate a way, but I don’t think it’s any easier. I don’t think it’s the easier path than traditional publishing. I think you find about the same success rate on either side of the equation.
Link to the rest at NUVO