Software is eating the world and video is taking over the internet. According to Cisco, video will account for 80% of all internet traffic in 2019. Any savvy marketer or business executive should be incorporating video into their business strategy. Companies in a wide range of industries are using premium video as a means of winning a market, and they’re driving consumer engagement and revenues in the process.
To see the seismic shifts in video, look no further than the cable and television industry: Streaming video is the new TV. More and more people are cutting the cable cord and watching instead through online platforms. Direct-to-consumer models have taken over and made it easier than ever for viewers to get the content they want anywhere and on any device.
Video is also dominating when it comes to brand engagement and marketing content. One report found that 79% of consumers would rather watch a video than read about a product.
Link to the rest at Forbes
PG would be interested in hearing about successful video marketing by indie authors. Feel free to comment/provide links, etc., in the comments.