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From David Farland, Story Doctor:
When you’re brainstorming a new story, how do you know that it will be good?
Recently a young writer presented me with an outline for a novel that was nicely formed, had an interesting protagonist, and appeared to be well designed. She said, “It’s almost all there, but I don’t quite feel that it’s bestseller material yet.”
She was right. It was excellent in several ways, but it felt as if it lacked something. I had to think a minute to decide what that “special something” was. I realized that the story didn’t pass the shiver test.
What’s the shiver test?
It’s a phrase that I came up with years ago. I remember sitting in on a meeting with some producers. I was working as a greenlighting analyst at the time, and we were looking at a script that was nicely written. One of the producers came up with a little plot twist and said, “What if we did this. . . .”
The lead producer in the group said, “Oooh, that gave me shivers!” And the others in the room said, “Yeah, that gave me shivers, too!” I knew immediately that we’d need to rewrite the climax of that film to incorporate the change.
At the time, I recalled hearing an agent and an editor talking about a novel, and both had mentioned that the very concept “gave me the chills.”
A great idea for a story will give you shivers. Your basic concept for a story, even a little short story, should generate the combined sense of wonder and excitement that causes your reader to get chills. In order to arouse that sense of wonder, the idea has to be fresh, perhaps even unique. You can’t arouse wonder with an idea we’ve all seen done before. And the idea has to be weighty enough so that it causes excitement, so that it gets each listener thinking about the possibilities.
Sometimes it’s not the story idea as a whole that gives us the chills, but a smaller component of the package.
For example I might get the chills when I hear a cool concept for a setting, or a stunning idea for a character, or an exciting idea for a conflict. Other times it might be an exhilarating plot twist, or a great way to raise the tension. A great metaphor can give me chills. So can a beautifully written hook or a lovely description.
Link to the rest at David Farland, Story Doctor
Here’s a link to David Farland’s Author Page on Amazon