Using social media to get our writing out into the world can be an amazing opportunity. It helps market our works and hopefully, gain a following that will continue to benefit from our writing.
But it can also be a curse. Because of so many social media platforms, most writers languish in obscurity and end up spending more time marketing their writing than just…writing.
Therefore, I’ve constructed this guide to help authors understand the erratic world of social media for writers and authors. I’ll show some of the better social media platforms for writers, how to best approach them, and which writers are doing it right –so you can see what it looks like when done to a level that will bring real success.
That way, if you choose to use social media to promote your writing, you’ll know what tactics to use and who to follow so that your efforts will not go in vain.
In this article, you will learn:
- The best social media platforms to give your writing the best chance
- How to effectively use social media for your writing career, so you’re not wasting time
- The #1 reason why most writers fail at social media and how to fix this
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Before we start discussing the different social media platforms for authors and writers, I want to discuss an important part of all platforms: Free versus Paid traffic. This is otherwise known as Organic vs Advertisement. Back when social media platforms like Facebook and Twitter were first around, you could easily gain followers quickly. And when you posted, a majority of them would see it. But this was before the Age of Advertisement.
With its advent, social media morphed into a pay-to-play model. For instance, Facebook natural reach declined quickly and posts are rarely seen organically. HOWEVER…
This doesn’t mean that you can’t reach your followers organically. If reaching followers more effectively and efficiently is your concern, then advertising is the best way forward. This way you can spend more time writing and less time pampering your social media accounts for organic traffic. The truth is that gaining a following on social media organically takes a lot of time. Time that you’d rather spend writing.
On the flip side, putting money out there for ads can be scary. Especially when you’re not making a lot of money yet, or you’re not sure what you’re doing. So, if you decide you want to build your social presence in an efficient manner, then be sure to take a course to help you.
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Facebook is one of the largest social media platforms. It not only has the largest user base, but is also one of the most widely used for all demographics. No matter what you write, your market definitely exists on Facebook.
With Facebook, authors have three ways to market their books and writings:
- Using your Personal Facebook Profile
- Creating an Author Page
- Joining or Creating an Author Group
Your personal Facebook profile is exactly what it says. Some have had success with this. Personally though, I prefer not to mix business with my personal life.
An author page is your official writer page where you can post about your works or anything that is happening in your genre or subject matter. This tends to be the preferred choice for most writers. With a Facebook Page, you have more control of the marketing aspect of your writing. You can also dictate whether your followers have the ability to post on your page or not.
A Facebook Group could be a good fit for you as well, especially for beginning or newer authors. Creating a group of like-minded fans of your genre can keep you relevant and always attracting new readers. It allows you to interact with your groups followers. However, it will require a lot more time because with good groups, you need to mediate and keep the group clean and on target.
Choosing between a Facebook Page or Facebook Group can be a difficult decision at times. Here is an article that breaks down just what the difference is between the two, pros/cons of each, and which should you pursue.
Link to the rest at Kindlepreneur