From veteran publishing consultant Mike Shatzkin:
If there were a futures market in literacy, it would be dropping. It is a sad fact that the value of written words, in relation to spoken words and still and moving pictures, is sinking like a stone. Changes like this happen for structural reasons.
Since the invention of moveable type and the printing press, printed words have been advantaged for creation and mass distribution. Printing pictures first required “engraving” and then shooting half-tones (showing the picture as smaller and larger black dots to add “shades of gray” to black and white) while type just got set, locked up, and printed.
And the primacy of words continued into the early years of digital information as well. Keystrokes choosing from among letters and punctuation marks instructed computers. Rendering words was easy for them.
Between the era of ubiquitous personal computers (starting in the mid-1980s), through the era that brought us ubiquitous laptops (from the 1990s forward), words could be delivered on smaller and ever-more-widely-distributed devices: personal digital assistants like Palm Pilots and cell phones. Still images didn’t really render well on either of them and moving images were a non-starter.
But all of that has changed in the past ten years. Most people now have smart phones and tablets that show images beautifully through broadband connections. On top of that, the same devices will record the images or videos, so everybody has “creation” capability in their hands as well. And the process 20 years ago had to begin on film and then somehow or other get to a digital form. Now all the images are born digital, cutting out a whole lot of complication and cost. And nobody has to learn a keyboard — or how to spell — to use the capability effectively.
. . . .
Being able to craft good prose quickly has been my personal competitive advantage for my whole life. Meanwhile, I’m not so facile with images. Writing a better sentence is something I’ve been practicing for more than 60 years. Framing a better image is something most people can do much better than I can.
Link to the rest at The Shatzkin Files