From AdWeek:
Does the end ever justify a means like clickbait?
That’s debatable. But a new contender in the discussion is Dallas bookstore The Wild Detectives, which is using what it wryly calls “Litbait” … to trick people into reading classic, copyright-free novels.
. . . .
Facebook posts featured witty teases like “British guy dies after selfie gone wrong” (The Picture of Dorian Grey), “Teenage girl tricked boyfriend into killing himself” (Romeo and Juliet), “When it’s OKAY to slut shame single mothers” (The Scarlet Letter) and—wait for it!—”This Italian politician makes Trump look like a saint” (The Prince by Machiavelli … which got as passionate a response as you can expect).
. . . .
“You fell for the bait, now fall for the book,” the video concludes, which pretty much sums up the goal of the campaign—to remind people that there are way better things to read than clickbaity articles on the internet.
Link to the rest at AdWeek and thanks to Dave for the tip.
On her arrival in a new place, a young girl kills then teams up with three strangers to kill again.
The Wizard of Oz
And some people ‘hate’ to be ‘tricked’, enough so they might ‘not’ buy because of the bad gimmick.
One of my favorite recent clickbait headlines: “Local College Professor in Altercation with Alt-Right Serviceman.”
It’s a picture of Indiana Jones punching a Nazi.
Inaccurate, though.
NAZI’s were technically leftists, not right wing.
(Nazi is a contraction of Nationalist Socialism. The political spectrum is a circle so if you go far enough the extremes merge.)
Fascism, like communism, is a collectivist movement. Modern rightist movements of all stripes see enforced collectivism as anathema.
Thank you,Felix. To many people are confusing conservative with racist. Stupid media.
Literally stupid. And wilfully ignorant.
Ask a political commentator about the meaning of Salamis; how many d’ya think can give a semi-literate answer?
Ask them about human tribalism and they might think you’re talking africa instead of modern politics.
And those are the people writing “the frst draft of history”.
You have literally made my day. Thank you sir.
Felix, Salamis? Do you mean the Battle of Salamis and its significance to world history? I know of no other Salamis.
Makes it easy, doesn’t it? 😉
It is the eternal question of politics.
(Plus, it helps to know where you come from.)
The Romeo and Juliet plot summary is incorrect.
Also pretty sick.
Other than the nasty tone of many of the headlines, it is a cute idea.