From CrunchHype:
The marketing industry is turning to artificial intelligence (AI) as a way to save time and execute smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy.
If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 10 AI marketing tools every marketer should start using today.
1. Personalize
Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity.
Key Features
- Identifies top three interests based on metrics like time on page, recency and frequency of each contacts
- Works with every ESP and CRM
- Easy to get up and running in days
- Enterprise-grade technology at a low cost for SMBs
2. Seventh Sense
Seventh Sense provides behavioral analytics that help you win attention in your customers’ overcrowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer. Seventh Sense eases your stress of having to figure out the perfect send-time and day for your email campaigns. The AI-based platform figures out the best timing and email frequency for each contact based on when they’re opening emails. The tool is primarily geared toward HubSpot and Marketo customers
Key Features
- AI determines the best send-time and email frequency for each contact
- Connects with HubSpot and Marketo
3. Phrasee
Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural sounding copy variants that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model rebuilds so it can continuously learn from your audience.
Key Features
- Instantly generates millions of human-sounding, brand-compliant copy variants
- Creates tailored language models for every customer
- Learns what your audience responds to and rebuilds the prediction model every time
4. Hubspot Seo
HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors.Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers.
Key Features
- Helps you discover and rank for topics that people are searching for
- Provides suggestions for your topic clusters and related subjects
- Integrates with all other HubSpot content tools to help you create a well-rounded content strategy
Link to the rest at CrunchHype
PG understands that not all visitors to TPV are as intrigued as he is by AI and written communications.
That said, he is interested in the applications of AI to the creative arts.
Jasper ai is aggressively moving AI into various types of writing. Social media posts, article headlines and blog post creation are only some of the areas where Jasper is currently offering its services.
Following is a video demonstrating how AI can be used to write a 1500 word sales blog post in ten minutes.
PG notes that these are very early days for AI in creative activities. However, given the amount of research and money being poured into this field, PG suggests that AI will develop quickly.
Here’s a pre-computer-age comparison of design and performance evolution.
Alan Wilson from Stilton, Peterborough, Cambs, UK Creative Commons Attribution-Share Alike 2.0
Back to AI.
You definitely can write a blog post in 10 minutes – I have, many times.
But, high quality?
I suspect that the core of those high-quality posts were lurking around for some time, needing only to be put into final format.
I am not clicking on ANYTHING that has a guy with his eyes bugged out like that.
That’s just a normal youtube look – apparently many youtube viewers like it, along with ?!
All form and no content, in that the content is simply accepted as “True”. Add “acceptable to middle-brow reader capabilities, and you’re done.
No thought at all about content — just manipulation of received reality. It’s a great metaphor for our age.
Faux AI software tools have a role to play in content creation moving forward but not as origination points. That will require human judgment and motivation indefinitely.
A good example of ways these tools can help the real creators:
https://www.msn.com/en-us/news/technology/adobe-s-new-ai-can-turn-a-2d-photo-into-a-3d-scene/ar-AA139Fej?ocid=EMMX&cvid=77298ae85da34de5afeb712943110a80
“Today at Adobe MAX, the company’s annual creativity conference, Adobe will preview a new technology called “Beyond the Seen” that uses artificial intelligence to extend the boundaries of two-dimensional images and even turn them into immersive three-dimensional scenes. While just a demonstration, it shows how AI image generators designed for specific purposes could have far reaching commercial and artistic applications.
“The image generator works by taking a landscape or photograph from inside a building and expanding it into a full 360-degree spherical panorama around the camera. Of course, it can’t know what’s actually behind the camera, so it uses machine learning to create a plausible and seamless environment—whether the input image is of a mountain landscape or the interior of a concert hall. Adobe’s algorithms can also estimate the 3D geometry of the new environment, which enables the view point to be changed, and even for the camera to appear to move around the environment. ”
(More at the source.)
The viewpoint movement can be very useful.
(Think of the “image processing” scene in BLADERUNNER, but for real.)
Similar tools for writers might serve as proof readers and beta readers for specific genres, making sure the writer really intended to do what it flagged, analysing meaning and not just spelling or crude grammar rules. Assistants, not creators or remixers.
A second Adobe Tool introduced today, this one for video:
https://www.msn.com/en-us/news/technology/adobe-s-blink-ai-tool-makes-video-editing-look-like-word-processing/ar-AA139JyB?ocid=EMMX&cvid=77298ae85da34de5afeb712943110a80
“The technology lets video editors “edit video in the same way you would edit a text document since our technology transforms the contents of a video into a text-based, searchable transcript,” Adobe exclusively revealed to CNET.
“After Blink processes a video, you can type words to zero in on a part of the video where they were spoken. A transcript shows the words and identifies the speaker. To trim out extraneous words, you can delete text from the transcript and Blink will edit the video accordingly.”
I forsee a big market for a derivative that does on the fly processing of gerontocrat videos, editing out flubs and embarrasing teleprompter typos.