From Anne R. Allen’s Blog… with Ruth Harris:
It can be daunting for authors when you have no idea how to market your book, yet it is essential to get your book in front of readers to make it successful. Here are the most important and effective book marketing strategies authors can use to promote their books and reach a wider audience.
How Can You Market Your Book?
Your author platform is a slow build, so keep that in mind. Overall visibility is the key to connecting with readers.
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Build an Author Platform
The first step in book marketing is building an author platform. This includes creating a website, blog or vlog, social media accounts, and an email list as your basic first steps.
Your website should be the central hub for all your book-related content and should include information about your book, your author bio, blog topics related to your interests, and a way for readers to contact you.
Social media accounts, such as Facebook, Twitter, and Instagram, can be used to engage with readers and share updates about your book (and don’t forget TikTok #BookTok and YouTube #BookTube – video is popular).
An email list is a great way to stay in touch with readers and tell them about upcoming events, book signings, and new releases.
Network with Other Authors and Industry Professionals
Networking with other authors and industry professionals is an important aspect of book marketing. Attending book festivals, writing conferences, and book clubs can be a great way to connect with other authors, publishers, and literary agents. Joining online communities, such as Goodreads, can also be a great way to connect with other authors and readers.
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Create a Book Trailer
Creating a book trailer is a great way to give readers a taste of your book and build buzz. A book trailer is a short video that can be shared on social media, on your website, and on YouTube. It can be a simple animation or a more elaborate production, but it should be engaging and give readers a sense of what your book is about.
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Host a Book Launch Party
Hosting a book launch party is a great way to celebrate the release of your book and build buzz. You can invite friends, family, and media members to the event, which can be held at a bookstore, a library, or even your home. The event should be focused on your book, and you should have copies available for purchase and signing.
Zoom became super popular during the COVID-19 period, so be sure to consider an interactive, web-based platform as well. In fact, you can now hold audio-only spaces on Twitter Spaces (mobile-only), Clubhouse, or do video ‘lives’ on Facebook or Instagram.
I did a Twitter Space launch for my seventh book, Broken People, and had several hundred attendees!
Link to the rest at Anne R. Allen’s Blog… with Ruth Harris
The author of the OP is a a female author named Rachel Thompson. PG checked her Amazon Author Page. He was not impressed, but others will disagree.