From Publishing Perspectives:
As Publishing Perspectives readers will remember, the 38th Scuola per Librai Umberto e Elisabetta Mauri program, a “School of Booksellers,” was held at the end of last month in a digital format rather than in its customary venue at Venice’s Fondazione Giorgio Cini in the former San Giorgio Monastery.
Titled “The State of the Book in Europe,” the event on January 29 drew as many as 1,200 attendees from many parts of the world, an unusual chance for many to get a look at this normally much more exclusive symposium.
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Host Nana Lohrengel, secretary-general of the Umberto and Elisabetta Mauri Foundation, opened the day and handed off to the foundation’s chief, Achille Mauri. He described what’s normally the boat ride to “the most beautiful island in the world–Palladio and Brunelleschi’s San Giorgio Maggiore—with “a breakfast of warm pastries” and “a drink of Grignolino,” the red varietal of the Piedmont, “by the labyrinth early in the morning.”
One of the most gracious comments of the entire day came in this brief welcome from Achille Mauri when he explained the special value of the symposium’s traditional, opulent setting. “Luxury,” he said, “is so therapeutic. Zoom can’t compete with that experience.”
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As the early lockdowns hit, bookseller Linzalone says “We succeeded by drawing not only on our internal resources but also by using the Libri da Asporto service [a book delivery company] in the beginning. That allowed us to keep selling at a level we never expected,” even while applying for supplemental small-business support.
“We realized it was possible and we kept selling, not just in the store but also by visiting the customers at home.”
He adds with a smile, “I wouldn’t call it clandestine selling, but we were literally selling books in the street.”
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And while the top-line news there was that the Italian book industry saw sales grow by some 2.4 percent last year, Prometeia’s Tantazzi does warn in his new presentation that “It’s virtually impossible to say how 2021 is going to pan out.”
Levi, speaking for AIE, makes the interesting point in his comments that in 2020, while fiction accounted for a third of the market, foreign fiction fared slightly better than Italian fiction. And yet, as has been reflected in many world markets, “The biggest increase during the pandemic year was seen in specialist nonfiction—law, management, literary criticism.”
What may be contrary to many other markets’ experience is the fall tracked in Italy’s children’s book sales in 2020. But Levi notes that this decline had been underway for several years prior to the pandemic.
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PG loved the quintessentially Italian observation that “Luxury is so therapeutic.”
He’s not certain exactly when he and Mrs. PG will be able to corral the funds and energy for a long flight to Italy, but Venice and Florence are certainly powerful incentives to do so.