From CNBC:
Analysts were left with more questions than answers about Apple’s new services that were unveiled at a press event.
. . . .
“Apple’s services reveal was materially different than we had anticipated,” said Goldman Sachs analyst Rod Hall. “With small calculated impacts from these, ‘other services’, we expect the focus to return to the slowing iPhone business post this event,” Hall said.
Link to the rest at CNBC
As an Apple user and fan, I agree with them. I wondered why they bothered holding the event in the first place if so little could be revealed. Apple has been known for their tight lips surrounding new features and tech, then near-immediate availability following an announcement. After this event, I couldn’t sign up for an Apple card, subscribe to Apple Arcade, or checkout Appe TV+. Only News+ was available after installing the iOS update, the service that least interested me personally. I have far too many unread books on my Kindle & Kobo, and in Apple Books, never mind the towers of unread dead tree books, to sign up for even MORE things to read!
Overall, the event was underwhelming.