From The Critic:
Contrary to what you sometimes read in the newspapers, the media don has been going strong for upwards of 120 years. When English Literature started professionalising itself at the end of the nineteenth century and universities needed to fill their newly-created English departments, they tended to recruit from journalism.
That first wave of English professors consequently deposited such all-round pundits as John Churton Collins (Birmingham) and George Saintsbury (Edinburgh) on the lecture-room podium — all erstwhile hacks who, whatever the glamour of their academic gigs, could never quite abandon the trade that had brought them preferment.
Come the 1960s, as both universities and media doubled in volume, this wave turned into a torrent. Malcolm Bradbury (UEA), David Lodge (Birmingham again), the sociologist Laurie Taylor (often thought to be the original of Howard Kirk in Bradbury’s The History Man) each contrived to build a highly lucrative bridge between academe, the public prints, and the Today programme.
All of a sudden, the don could have it both ways — file that learned 5,000 words for Essays in Criticism and review for the Observer, publish a book with a title such as Foucault and the Structuralist Hegemony and judge the Booker Prize. Bliss it was to be alive in that cross-cultural dawn.
Half-a-century later, alas, the laudable aim of encouraging brainy specialists to share their knowledge with the world at large has turned into a complete disaster. Why is the presence of an academic on a book prize judging panel, fronting a BBC Four arts documentary or even reviewing for a national newspaper generally such an embarrassment? One reason, alas, is that fatal assumption of omnicompetence — the idea that talent translates from discipline to discipline which finds the titans of academe being employed to carry out tasks for which they may not actually be qualified. Mary Beard is a Classics professor. Why should she end up on poetry symposia or presenting arts docs about painting?
Another reason is the sheer inability of most academics to step down from the Parnassus of their specialist subject and engage with non-specialist hoi-polloi. This failing is particularly evident in the bread-and-butter world of book reviewing.
. . . .
As for mother Carey’s chickens, all avidly disporting themselves in the Times Literary Supplement, the Literary Review, the London Review of Books and countless other organs, their main limitation is that they possess all the book reviewer’s traditional faults, only more so. Item one on a pretty considerable list is score-settling (see Terry Eagleton’s decades-long spat with A.C. Grayling, or the multiple vendettas annually conducted by Craig Raine).
Item two, as immemorially practised in the LRB, is simply to use that new volume of essays about Harold Wilson as an excuse to drone on about your own opinion of the postwar Labour Party while barely mentioning the book that started you off.
Readers often complain about book-page glad-handing. No one, it might be said, glad-hands like an academic.
Link to the rest at The Critic and thanks to C. for the tip