From The Washington Post:
The tablet, as a gadget, hasn’t had a great couple of years. The Consumer Technology Association, the tech industry group, expects that sales of tablets will drop 12 percent this year and revenue for those sales will drop 13 percent, extending several quarters of steady decline. The main bright spot in the market has been high-end laptop replacements, such as the Microsoft Surface or iPad Pro, with detachable keyboards. The familiar slate design has all but gone to collect dust in many minds.
That is, except at Amazon.com. There, tablet sales seem to be growing, and the products remain an integral part of the company’s strategies for selling its goods and services to consumers. Amazon ended 2017 as the world’s second-largest tablet maker, behind Apple, having overtaken Samsung during the holiday season, according to International Data Corp., which tracks tablet shipments.
Last week, the online retail giant released a new version of the Amazon Fire, the Kids Edition HD 10, a durable 10-inch tablet aimed at children, for $200. It also released a $40 dock that lets tablet owners put their devices into “Show Mode,” turning them into a screen that acts more like a small television for watching on-demand video, which you can control with your voice.
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Amazon doesn’t release sales figures, but analysts at IDC said that last year the company’s tablet business grew 50 percent in the holiday quarter,when it makes most of its tablet sales. Compare that with Apple, which IDC estimates saw just 0.6 percent growth at that time, or Samsung, which saw its market share decline by 13 percent from the previous year.
One likely reason behind Amazon’s success is that its tablets are inexpensive. A basic iPad will cost you $329; Amazon’s comparable tablet comes in at $150. Those prices are so relatively low that it may be easier to justify buying one to watch YouTube videos in the kitchen or to hand to the kids as a gadget of their own before buying them something pricier.
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But a relatively cheap price doesn’t sell a device all on its own. Amazon has also doubled down on pushing tablets as an entertainment experience. Take Show Mode. The feature allows you to watch content on your tablet on an ideal screen. “If you look at the usage on tablets, they’re essentially a television replacement,” Guenveur said.
Tablets also provide an alternative to dedicated Alexa devices, such as the Echo, she said. The Fire HD tablets now have Alexa voice control, allowing you to interact with them as you would with the Echo or Dot.
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With Amazon tablets, you never have to be without Alexa. And that’s exactly what Amazon likes to hear.
Link to the rest at The Washington Post
PG suspects there may not be a very large overlap between the markets and reasons for a lot of consumers to purchase an iPad and a Kindle.
The Kindle is fine for kids. For one thing, the Amazon Kid’s Tablet – $99/two for $149 – when PG just checked prices) is as close to indestructible as a tablet is likely to get plus it has a two-year warranty in case you back over it with a dump truck. Combining the durability, price point and warranty, it’s a killer deal for parent-regulated video consumption, silence from the back seat, etc. And don’t forget that it comes with internet kid-safeness all ready to go.
Plus, of course, the Kindle is a near-ideal way of teaching children that Amazon is the place where you can buy anything online. The lifetime value of a customer who gets hooked on Amazon at age 7 is huge. Online purchases = Amazon.
iPads are lovely devices, but scratches on the screen or the case show. The Kindle is sort-of splash-proof, but even if your child drops it in the toilet, a parent is going to cringe less if a replacement costs $99 (or maybe free under warranty) instead of $400.