From The Federalist:
Amazon is refusing to publish many reviews and ratings of the No. 1 best-selling “Justice on Trial: The Kavanaugh Confirmation and the Future of the Supreme Court,” according to multiple reports from readers who purchased the book directly from Amazon.
The behind-the-scenes dive into the confirmation of Supreme Court Justice Brett Kavanaugh, which was written by Carrie Severino and The Federalist’s Senior Editor Mollie Hemingway, debuted at No. 1 on Amazon’s list of best-selling books.
One reviewer whose critique was published by Amazon accused the authors of “stay[ing] away from using the term rape” regarding unsubstantiated accusations of sexual assault made against Kavanaugh during the confirmation process in 2018. A word search of the Kindle version of the book shows that the term was used 41 times by the authors. Another review, from an individual who did not purchase the book from Amazon, wrote that it was the “[w]orst book ever” and rated the book with one star.
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In a canned statement provided to The Federalist by an Amazon spokesperson, the company said, “Our policy includes a delay before reviews appear on our website while we ensure reviews follow our participation guidelines.” The spokesperson did not explain why troll reviews from commenters whom Amazon hadn’t verified have purchased the book were nonetheless published without delay while reviews from verified purchasers were quarantined and remain hidden.
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The company also refused to disclose the percentage or number of unpublished reviews written by verified buyers, or what the average rating was for verified purchasers whose reviews were being hidden by Amazon.
In 2018, the Wall Street Journal reported that Amazon employees were being investigated for manipulating product reviews in exchange for cash.
“The going rate for having an Amazon employee delete negative reviews is about $300 per review, according to people familiar with the practice,” the Wall Street Journal noted. “Brokers usually demand a five-review minimum, meaning that sellers typically must pay at least $1,500 for the service, the people said.”
A 2019 expose published by The Hustle dove deep into what it called Amazon’s “massive fake-review economy.”
“Amazon likes to think of its marketplace as a merchant meritocracy where the best products get the best reviews by virtue of quality and honest consumer feedback,” The Hustle wrote. “But the vast size of the platform, coupled with a ferocious competition among sellers to get higher product rankings, has spawned a problem: A proliferation of fake reviews.”
Fake reviews have become such a significant problem that multiple services like Fakespot and ReviewMeta have popped up offering to help potential consumers sort the signal from the noise. Fakespot estimated that up to 30 percent of Amazon reviews are fake or unreliable.
Link to the rest at The Federalist