Will AI Make Creative Workers Redundant?

From The Wall Street Journal:

ChatGPT has some wondering if artificial intelligence will make human creativity obsolete. Released in November by Open AI, the chatbot can quickly write readable prose in response to natural-language prompts better than most people can. When one of my colleagues asked ChatGPT for a 250-word summary of Umberto Eco’s philosophy of translation, it produced a text that would put many educated adults to shame—and it did so within seconds. Reactions to this new AI have ranged from panic to wonder. It is potentially competition for anyone who writes for a living, including journalists and lawyers. Even visual artists are worried, given the dozen or so AI art generators that can already create virtually any image.

To me, the hubbub feels like déjà vu. As an academic translator, I witnessed a similar debate emerge surrounding the introduction in 2017 of DeepL, a ground-breaking form of neural machine translation. At the time, most people took one of two views: either the new technology would ultimately replace human translators or it would be insufficient and barely affect the field. It ended up being something in the middle.

Five years after the introduction of DeepL, most human translators no longer actually translate, but neither have they been entirely replaced by machines. Instead, they use the technology to make translations easier and faster. The software generates a base translation, then the human translator “post-edits,” fixing errors and making the text sound natural. But the feedback the translator provides also becomes part of the recursive loop in the AI’s continual self-improvement. The technology is poised to take over the translation process completely.

I could see image- and text-generating AIs having a similar effect. Just as translators now post-edit instead of translate, it seems likely that many creative workers will “post-create” instead of create. A machine will come up with an initial sketch of an idea, and then the artist or writer will tinker with it. Some may have too much pride to rely on a machine, but it will be hard to resist the advantage the technology offers. For translators and artists alike, AI reduces the cognitive load of creating. Imagine no longer straining to come up with a first draft. Work would flow much more easily.

AI creativity and human creativity already seem to be converging in music. Though artists have sampled tracks for decades, they’re now repurposing older tunes with machine-like regularity. Some of the biggest hits of 2022 were based on melodic lines from the 1980s. For music fans, the question may eventually be whether human beings or AI is better at such recombination. On a recent podcast, Smashing Pumpkins founder Billy Corgan noted his pessimism: “AI systems will completely dominate music. The idea of an intuitive artist beating an AI system is going to be very, very difficult.”

Choosing to use AI raises some uncomfortable questions. Are translators really translators anymore? If an artist takes a first sketch from a computer, is he still genuinely an artist? The casting about for initial words or brush strokes, often the most difficult part of drafting, seems to be the heart of human creativity. If that is given over to AI, the process seems more like an assembly-line production with human writers or artists serving as mere inspectors—checking the end product and then giving a stamp of approval.

Link to the rest at The Wall Street Journal

7 thoughts on “Will AI Make Creative Workers Redundant?”

  1. About the op: “Headline be a question, answer be no.”

    It does offer an interesting concept, though: democratizing translation services for Indies.
    It reminded me of the excellent Isabel Allende ZORRO that launched in both spanish and english versions, both equally good in plot and tone, and more captured her playful voice.

    The idea that indie writers might get access to a translation tool that can preserve narrative voice is intriguing.

  2. The management at WSJ (and at MordorCorp, its parent) certainly hopes the answer is “yes”… because then they won’t have to pay them even the pittance they allocate to the actual creatives now (which is not the same thing as the “talent”). The real challenge will be ensuring that the AI doesn’t learn enough to actually refute the “party line.”

  3. At least in this nation, the human race is rushing to devolve. We have been since the early 1960s. Whether creative workers finally become redundant depends on what creative consumers will accept. AI, like the conscious, critical aspect of the human mind, can never “create” anything. It can only construct, logically. When readers (for example) come to accept that clunky, block by block assembly of words and sentences and paragraphs as an entertaining fiction, creative writers (also for example) will be done and the human race will have devolved a giant step farther.

  4. I see little evidence here that this has anything to do with creative workers in anything other than a very loose sense. Umberto Eco’s philosophy of translation? Google it and you will find discussions of the subject, including an excerpt from Eco himself. Assign any literate person the task of writing a 250 word summary and the task is perfectly straightforward. But it is not creative in any significant sense.

    There are armies of people who do uncreative writing for pay. They may have cause for worry. But actual creativity? Show me the evidence.

    • I have yet to see an AI that can satisfactorily write even the stilted “I regret to inform you…” letter without screwing up (and I’ve tested all of the publicly-accessible ones and conversed with researchers on non-publicly-accessible ones). It’s not so much creativity as judgment and empathy that are missing there.

      Empathy is obvious. “Judgment” comes in how much detail: Should it be “died in an automobile accident,” “died when his car drove off the road,” or “drove drunkenly into a tree”? It’s, umm, not amenable to a computed solution, because no computed solution can understand the complete context. (I only had to write… ok, running out of fingers, running short on toes… of those letters in my time as a commanding officer.)

Comments are closed.