From The New York Times:
Dave Eggers has a new novel coming out in the fall called “The Every.” But you won’t be able to buy it in all the usual places — at least not right away.
The hardcover of “The Every” will be published by McSweeney’s, which Eggers founded in 1998, and will be released on Oct. 5, but only in independent bookstores. The novel will have at least 32 different covers randomly distributed.
Six weeks later, Vintage will publish the e-book and paperback, which will have only one cover. They will be available everywhere, as will the audiobook edition, which comes out the same day.
But you still won’t be able to buy the hardcover on Amazon; that version will only be available at independent stores, and on the McSweeney’s website.
“I don’t like bullies,” Eggers wrote in an email. “Amazon has been kicking sand in the face of independent bookstores for decades now.”
The novel follows a former forest ranger and tech skeptic, Delaney Wells, as she tries to take down a dangerous monopoly from the inside: a company called The Every, formed when the world’s most powerful e-commerce site merged with the biggest social media company/search engine.
“One of the themes of the book is the power of monopolies to dictate our choices, so it seemed a good opportunity to push back a bit against the monopoly, Amazon, that currently rules the book world,” he said. “So we started looking into how feasible it would be to make the hardcover available only through independent bookstores. Turns out it is very, very hard.”
Eggers said that even distributing the book in a way that excluded Amazon was a challenge, because McSweeney’s usual agreement with its distributor, Baker & Taylor Publisher Services, prevented it from circumventing the retail giant. Vintage, part of Penguin Random House, would not be in a position to skip around them either.
“We’re retail-agnostic,” said Paul Bogaards, deputy publisher and executive director of communications at Knopf and Pantheon. But this arrangement, he said, is good for all parties involved. “They go out and they’re supporting indies,” Bogaards said of the hardcover plan, “and then six weeks later we get the trade paperback, which is great for us.”
Link to the rest at The New York Times
Awwww. How precious.
This will impress about 1% of the literate population of New York City and .000000001% of the rest of the world’s population.
PG says that, to support Dave, you should only purchase anything he writes from an indie bookstore that also sells strictly vegan food and snacks, recycles the entire store every week and donates 90% of its gross revenues to saving endangered furry lobsters wherever they may be.
Any store employee who takes a selfie after egging Jeff Bezos’ car qualifies for a free winter living in a commune outside of Yellowknife while providing volunteer snow-shoveling services for members of indigenous tribes and providing support services and counseling to needy musk oxen.