From Kristine Kathryn Rusch:
I should never read the comments on other people’s writing information blogs. The comments discourage me, generally for one of two reasons. If the blog is about traditional publishing, and the authors are traditionally published only with no desire to change, I get discouraged at the amount of misinformation. If the blog is about indie publishing, I get discouraged because successful indie publishing writers think so short term. Both groups think small.
. . . .
The worldwide marketplace for English language books has changed dramatically in the past three years. Yes, books sold overseas and many companies bought worldwide rights to sell books in the English language. Only one company, to my knowledge, exploited those rights in as many countries as possible, and that was Harlequin. I’ll wager that somewhere in Harlequin’s parent company (Torstar)’s vaults are the statistics I want on worldwide Englishlanguage sales.
On the website, Harlequin tells me that it has published “over 110 titles a month in 31 languages in 111 international markets on six continents” and has sold (as of 2010) 6.05 billion books. Billion. Books.
. . . .
What we do know is pretty simple: more people than ever read books for pleasure. Brick and mortar bookstores have never penetrated all of America. Many, many, many small towns, even in the heyday of the bookstore, did not have a bookstore.
When Amazon came along in the 1990s, it made money selling books to people in rural areas or small towns who did not have access to books on a regular basis. (Many of these communities didn’t even have libraries.) Then, add to that the rise of the ereader, which has brought even more readers into the fold, partly because of convenience (no walking into a bookstore, no waiting for the mails), and the readership/buyership has grown yet again.
I want to plant all of this in your head as writers because we were all trained to think small about our work. Even (especially?) traditional publishers. The problem with book sales has always been getting the books to readers. The old distribution system left out more readers than it found. There were even shooting battles in the streets in the distribution wars of fifty years ago (I’m not kidding) over who controlled what area to distribute magazines and books. (This was when distribution was controlled by the Mob. This kind of publishing history is fun and colorful, and mostly no longer necessary to understand except in a very vague way.)
Am I ever going to get all of the world’s English speakers to read my books? Hell, no. I’m not even going to get a statistically meaningful percentage of them to read my books. But already, my books are being read in countries where they were previously unavailable, not only because of Amazon, but because of Kobo, Apple, and a bunch of other small companies that partner with Smashwords and such places. My biggest problem as a business person right now? Keeping up with all of the developing markets for my fiction. Making sure my work is available in as many places as possible is something I’m continually falling behind on, as more and more and more markets appear.