Monthly Archives: May 2013

Don’t be too harsh to these poems until they’re typed.  I always think typescript lends some sort of certainty:  at least, if the things are bad then, they appear to be bad with conviction.

Dylan Thomas

From The Bookseller:

Amazon is to open a London office large enough to accommodate 1,600 employees later this year.

The new office will be based at 60 Holborn Viaduct, 210,000 square foot in size and spread across 12 floors, accommodating “several hundred existing employees” from “a variety of teams”, as well as hundreds of future ones.

. . . .

Christopher North, managing director of Amazon.co.uk, said: “Amazon has over 6,000 permanent employees in the UK and we will continue to create thousands of jobs in the coming years across the UK. We look forward to drawing from the capital’s strong pool of talent as we continue to innovate and enhance our service for the benefit of all our customers.”

Link to the rest at The Bookseller

From Kristine Kathryn Rusch:

Let’s start with some really cool statistics. The first is reliable. It’s based on daily data received from 70 million retail locations all over the United States. Here it is:

In the first quarter of 2013, brick-and-mortar bookstores saw a 27% increase in foot traffic over the same period in 2012. Combine that with the number of independent brick-and-mortar booksellers increasing for the past four years, and you see an actual trend. People are going back to bookstores, including a return to Barnes & Noble brick-and-mortar stores, which moved 8 spots up the list of most visited stores in the U.S. In Q1 of 2012, Barnes & Noble was the 25^th most visited retail store. In Q1 of 2013, it’s the 17^th most visited retail store. Note, people, that abookseller is in the top twenty of all stores that received foot traffic in the United States. Pretty damn neat-o, huh?

Maybe, just maybe, some of the massive decline we saw in brick-and-mortar retail book sales had nothing to do with e-books. Maybe it had to do with the closing of Borders locations (and contrary to what you believe, Borders closed because it was mismanaged, not because of the growth of digital) and with the recession. As the recession is easing in various parts of the country, consumers have returned to actual stores, including the bookstore.

. . . .

In the past five years, e-book sales in the United States have gone from zero to (conservatively) 706 million, with no sign of slowing down.

. . . .

About 30% of those e-book sales come from independent (self-published) authors. That’s about 21 million ebook sales that did not come out of traditional publishing.  The bulk of those sales, as we all know, came in the last few years, not in the early years.

. . . .

Our industry is growing. We are getting new bookstores, new readers, new writers, and we haven’t hit the peak of the market yet. Why not? Because traditional publishers dropped the ball decades ago. Traditional publishersforgot that they sell books to consumers. Instead, they changed their business model to sell books to bookstores. When the independent bookstores declined at the turn of this century, traditional publishers started marketing to the big distributors and to the chain bookstores, which was why you heard such industry-wide panic when Borders went down. It wasn’t because the readers went away; it was because traditional publishers had no idea how to sell their books to people other than the ten to twenty buyers for national distributors and chain bookstores.

In the early 2000s, I had books rejected by big publishers with these comments.We love it, but we know we can’t sell this title to Walmart. We love it, but we checked with the buyer for Borders, and he doesn’t think the book will sell so we must decline. I’m not the only writer who experienced such things. When your business model is based on selling to ten or twenty people who act as the only gateway to millions of consumers, then those ten or twenty people wield a disproportionate amount of power.

. . . .

[M]ost non-urban areas within the United States do not have a bookstore of any stripe within 1 hour driving distance. The book suppliers to those places were grocery stores or places like Walmart, which in the last decade, cut back the number of books they carried. Many readers went without new books at all. Some used local libraries. Others found different forms of entertainment.

The brilliant thing about Amazon and other online print booksellers is that they started to tap that unseen book market.  Metaphorically, they’re increasing the number of book buyers across the U.S. just like the drop in TV prices (and rise in local stations) increased the number of television viewers in the 1960s.

. . . .

If you’re a traditionally published writer, you have already heard about smaller print runs and how that’s “worrisome” for the business. Publishers are asking their writers to take pay cuts, smaller royalties, tiny advances, and draconian contract terms because “the readers just aren’t there.”

Most traditional publishers do not understand how the change in ordering from brick-and-mortar store has impacted their bottom line. They don’t understand why readers have turned fickle and aren’t buying the Big Names in as big numbers as before. Traditional publishers think they need to advertise more or push harder, when in fact, they’re seeing that same leveling that the TV networks started to see in the 1980s.

With the exception of one or two cultural phenomenon books per year (think the last episode of M*A*S*H), few books will sell at the numbers they commanded at the beginning of the century.  Yes, the number of readers is growing, and yes, the numbers of books being bought (in all formats) is increasing dramatically, but not all sales will go to traditional publishers.

. . . .

I have no idea how to tell you traditionally published writers how to survive this change except to understand that it’s happening. You should also police your contracts well so that you can get out of your traditional publisher quickly. Even if you move to another traditional publisher, you need to make sure that your options are open.

The next two or three years in traditional publishing will see a lot of casualties. Writers will have to take smaller advances. (This is already happening.) Writers will also find themselves without a publisher much quicker than before. Traditional publishers won’t change their accounting practices quickly, and that too will hurt writers. It’s hard to negotiate from a position of strength when you have no idea if your actual book sales this year compare well or poorly to the book sales for your previous titles. Right now, royalty statements aren’t giving you (or the publisher) that information.

Link to the rest at Kristine Kathryn Rusch and thanks to Joshua for the tip.

From The Future of Publishing:

The courses that convey traditional publishing knowledge are well-established. They’re mainly the Masters of Publishing courses at various universities around the U.S., Canada and the U.K. They’ve been turning out employable graduates for years now, women and men well-versed in publishing as we’ve understood it in the modern era. With the pace of change now so rapid it’s a great challenge for the educators responsible for these courses. In getting to know some of them I see their constant concern with keeping their curriculum up to date.

. . . .

“Over half of the students want to be literary editors when they first join the program,” Maxwell points out. “But then they get hired for marketing jobs or to solve data problems because that’s where the demand is. The publishers don’t know exactly what they need. They hire someone to solve an immediate problem, and that person may go on to play many different roles.”

. . . .

As Maxwell sees it ”our original dream in the program was that the graduates would rise to the top of major publishing houses. These days our target is to help them see themselves as self-sufficient agents — perhaps as employees, or as freelancers, or as entrepreneurs — in a rapidly changing world.”

Link to the rest at The Future of Publishing and thanks to Matthew for the tip.

From The Millions:

TM: In your How to Write Science Fiction & Fantasy you talk at length about the “wise reader.” In brief: What characterizes the wise reader and how can writers find one to critique their work?

OSC: I warn my writing students not to submit their work to English majors, who are likely to be true believers in the anti-communication school of literature, unless they plan to do the opposite of whatever such readers suggest. Nor should they keep showing their work to the same writing group — after a year, you’ve learned everything they have to teach you, and you have nothing of value left to offer them.

Most such critiquers are like doctors who walk into the patient’s room, and without asking a question, glance at the sufferer and prescribe something in Latin and then move on.

The wise reader, on the other hand, prescribes nothing — ever. The wise reader merely reports to the writer on the experience of reading, which boils down to three questions: So what? Oh yeah? Huh?

When the wise reader catches her mind wandering, thinking about something else, she puts a line in the margin at the point in the text where she noticed she was thinking of something else. It means she lost interest — so what?

When the wise reader finds herself doubting — oh, would he really do that? — then she puts another mark in the margin. It means she cannot suspend her disbelief at this point — oh yeah?

When the wise reader finds herself confused, having to read a paragraph again, or look back through the text to see how she missed some fact now taken for granted (when did that happen?), then there is a flaw in clarity of narrative. Huh?

These boil down to belief, concern, and clarity — or, to help readers of the Pauline epistles remember it, faith, hope, and clarity. And the greatest of these, as Paul said, is clarity.

The wise reader then points out these marginal marks to the writer and says, Here I didn’t believe; there I was confused; in this spot I found I was thinking of grocery shopping. It is the writer’s job to figure out what in the text caused these poor responses, and then to figure out how to fix the problems. Foolish writers argue with the wise reader, pointing out how it’s perfectly clear, or this really happened once so it’s definitely believable, or how can you not care! Such writers don’t deserve a wise reader. The good writer thanks the wise reader and then reinvents the story so belief and concern are not lost, and edits the language so that the narrative is perfectly clear and never, never, never confusing.

. . . .

TM: You have written that “good artists do their best to sustain that which is good though their art, and call for the correction of that which is destructive of happiness.” Can you give examples of how your work tries to accomplish that mission?

OSC: I don’t consciously attempt to do any such thing. I’m not prescribing in that statement, I’m merely describing. Without any conscious thought at all, artists select the subject and the medium, the matter and the manner of their art. The very choices they make declare what they value and believe to be important. Artists are at their least effective when they try to make conscious statements through their art (they’re always free to write essays to make their case); the conscious statements are as obvious and empty and ineffective as “Rosebud,” while the unconscious statements are powerful because they are rarely noticed by the audience even as they have their effects.

Every work of art is an attempt to create a community; any artist who claims to create only for himself is a liar, unless he never showed his work to another soul. Every work of art is mostly a reflection of the artist’s culture, unconsciously passed along because the artist has never thought the world could work any other way; yet every work of art, even the most conformist, is still different from any other’s work, and so it challenges the status quo to some degree, however minuscule.

I love to work in science fiction and fantasy because we deliberately rewrite the rules of reality. Sadly, of course, even in our field we tend to converge on consensus realities, as Bruce Sterling once pointed out before he himself joined a new consensus reality. So even we keep searching for new writers to re-envision the world around our characters. Yet even in the most relentlessly conformist of the just-like-every-other-post-modernist fiction, there are glimmers of individuality — even creative writing programs can’t stamp out every vestige of it, try as they might. Whether you are openly reinventing reality, you reinvent it; whether you are deliberately championing certain cultural values, you champion at least the ones you have not yet thought to question.

I have learned to trust my unconscious mind. In my many years at this trade, I have had a chance to see what many readers have found in all my stories, and I am sometimes astonished at the personal and cultural meanings they found in them. Yet I cannot, and would not wish to, challenge their readings as long as they conform to the text

Link to the rest at The Millions and thanks to Meryl for the tip.

From Publishers Weekly:

E-books may now outsell mass market paperbacks, but successfully selling digital editions of novels and other text-centric titles is only the first phase of a profound transformation of all segments of the traditional book publishing business.

. . . .

But it’s also critical to develop a longer-term strategy to exploit the next phase of the digital transformation. William James said “We have to live today by what truth we can get today and be ready tomorrow to call it falsehood,” and in digital publishing tomorrow is coming fast, and many of yesterday’s truisms are fast becoming misleading myths. Here are seven of the most dangerous of these “true lies” of conventional wisdom.

Myth #1: E-books Only Work for Novels and Linear Texts

The multi-billion-dollar U.S. e-book market has been driven by sales of novels and other plain-text titles. Sales of highly-designed illustrated and enhanced digital books have, by contrast, remained low. And costs to develop such illustrated and enhanced titles have been prohibitively high, particularly given lower sales volumes. Conclusion: e-books are only viable, at scale, for digital editions of novels and linear non-fiction.

But sales of dedicated e-readers using E Ink technology are plummeting, while digital readers are rapidly migrating to tablets and large-screen smartphones. E Ink devices, with slow black-and-white displays, were really only suited to plain text. But as the digital reading platform shifts from dedicated devices to tablets, all types of content—color illustrations, videos, interactivity—are becoming viable. And as support for the latest HTML5-based ePub 3 standard proliferates in authoring tools and reading systems, the costs of developing and distributing fixed-layout illustrated and enhanced content are dropping. Best practices for creating and structuring this content are emerging. And most of all, global competition is driving exponential innovation in tablets and smartphones. In two years, tablets as good as today’s iPads will cost $69, while high-end tablets and smartphones will be almost unimaginably improved.

. . . .

Myth #6: Authors Don’t Need Publishers

A number of individuals have found success selling e-books on a self-published basis, i.e., without a traditional publisher contract. Many are “hybrid” authors who in the past, present, or future had, have, or will have a publisher contract. This has led some to argue that, in the digital world, publishers are a superfluous intermediary.

Clearly self-publishing is here to stay, and publishers need to focus on where they add compelling value; publishers can no longer count on being privileged gatekeepers, and the ability to get books on the shelves of bricks-and-mortar bookstores is less and less critical. And the imperative to “bankroll” print runs is also fading. But most titles are really collaborations between authors and publishers, with only a small minority of authors able to act as editors, art designers, typographers, marketers, etc. As illustrated and enhanced titles mutate in the tablet-powered digital world, content will become even more complex and collaboratively authored, with the publisher/editor role becoming akin to that of a “producer” of a video game or mobile app. And in a connected world, segment-specific publishers will be a natural focus for community-building that will typically (although not universally) transcend the “platforms” of individual authors while being narrower than e-retailer storefronts. Overall, in the new digital world the role of the publisher may end up larger than ever.

Link to the rest at Publishers Weekly and thanks to David for the tip.

From Paid Content:

“We’re in a major battle right now for the future of the industry,” Brian Napack, a senior advisor at Providence Equity and the former CEO of book publisher Macmillan, said at the Publishers Launch conference at BookExpo America Wednesday.

“We have Amazon as an example, and certainly not the only example, of someone who’s coming at this business from a completely different angle,” Napack told Publishers Lunch CEO Michael Cader. “Amazon, at its heart, is a customer relationship management company. [Book] publishers, at their heart, are author relationship management companies.

“Those two worlds could coexist nicely for awhile. The problem is, in Amazon’s search to grow and enhance its customer relationships…they are going headlong after what we think is book publishing, and what they think is an expansion of their customer relationship.

“[Publishers] have to do a great job of customer relationship management as well. [That means] we are going after [Amazon’s] business…not Amazon’s e-commerce, but Amazon’s customer relationships. That’s where these two are going to clash.”

Link to the rest at Paid Content

PG notes that Amazon regards KDP authors as customers. He will allow those who have been traditionally published to comment on whether publishers are good at author relationship management or not.

It is necessary to write, if the days are not to slip emptily by.  How else, indeed, to clap the net over the butterfly of the moment?  For the moment passes, it is forgotten; the mood is gone; life itself is gone.  That is where the writer scores over his fellows:  he catches the changes of his mind on the hop.

Vita Sackville-West