From story development consultant David Baboulene:
Genre is a real tricky devil… and absolutely key to your success.
When we start out on a writing career, we don’t see it like that. Genre is a restriction. Something to at least ignore and probably rebel against. You gotta be unique. You’re going to prove yourself by doing something different. The only reason you would ever want to know the rules is so you can break ‘em good.
Weeellll, it’s not quite like that. You do need originality but you also need to be professional. There’s definitely a place for you to be different, but you also need to be commercially switched on. And it is through understanding the role of Genre that you can know the time and place to be creative and different and the time and place to be compliant and run on the rails of genre.
Every story divides into two ‘levels’. One level allows you to show how professional you are and how you have mastered your craft. The other level allows you to be different and show off your creative originality. These levels are firstly, the top level arcs across the whole story (what the story is about) and, secondly, the detailed content of the sequences (how that story is told).
. . . .
I hate that it’s true, but I could barely give you a single piece of better advice if you want commercial success. Become professional and understand your craft within the context of a genre, and then become creatively brilliant and mind-blowingly original within the boundaries of that genre.
Why? Because we, the public, as consumers, like to know what we’re getting for our investment of time and money in a story. I don’t go and see a film randomly or pick up a book without any pre-commitment evaluation, and neither do you. You read reviews; you look at the marketing material; read the back cover; hear the interviews; look at the trailer, the poster, the title, the star, the character… You want to know if it’s the kind of thing that will suit your likings. And that means genre.
Link to the rest at The Science of Story