What is an author brand? Take a moment to think of your favorite book. What springs to mind?
If you’re anything like most readers, you’ll think about not only the captivating characters, or the gripping plot, but also the author behind the magic.
Consider some of the bestselling and most-loved authors out there. Stephen King. JK Rowling. Dan Brown. No matter what they write, they are sure to have an eager army of fans ready to buy it.
Why? Simply put, these authors have cultivated solid author brands.
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The term ‘brand’ in a marketing context originates from the markings manufacturers applied to physical products to differentiate them from their ‘competitors’. The term has since evolved to refer to the psychological impression a product or service has made on customers.
So how does this apply to authors? Think of any two authors, for example, Charles Dickens and JK Rowling. What are the thoughts, feelings, and impressions you have about these writers?
The sum total of these impressions can be thought of as the author brand each writer has cultivated.
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By taking the time to build your author brand, you benefit in the following ways:
Sharing your authentic personality and motivation with your readers creates a sense of trust
Buyers of your books become fans of you as an artist
You differentiate your work from competing works that lack personality and brand
Now that you know what exactly an author brand is, and why it matters, let’s explore the two keys to effective author branding—story and purpose.
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So how do you convey information about yourself as an author in the way which is most likely to interest your readers and turn them to fans?
In the words of Mish Slade –
“It’s your opportunity to connect with readers and make them feel like they know you and *want* to read your work. You just need to make sure the information you include is relevant and will be of genuine interest to them.”
As you can see from the above, it’s vital to know your readers in order to understand the details of your life that will resonate with them. Some other tips for effectively sharing your story with your readers include:
- Matching the tone of the info you share with your work. For example, if you write humor, share funny stories.
- Make it personal. Don’t be dry and only describe your work. Add an insight into your life so readers feel they know you.
- Make sure the info fits with the image of yourself as an author you wish to project
By sharing your story, readers feel connected not only with your work, but with your personal life journey as an author.
Link to the rest at BookWorks