From Lee Stephen via Jane Friedman:
Like many an independent author out there, I blazed the indie trail out of a love for the artistic side of things and an understanding that total creative control could result in better projects. And like my fellow indies, I soon realized that Amazon could be an outstanding ally. Their platform for self-publishing was second-to-none, and it enabled us to pack the wagon and head out west (figuratively speaking) to the wild frontier of doing-it-oneself.
So naturally, with audiobooks starting to catch fire, Amazon was poised to once again be our faithful companion. Right?
Not so much.
. . . .
When I set out to create an audiobook for the first novel in my Epic series, Dawn of Destiny, I had done no research on the actual selling of an audiobook. I only knew that I wanted mine done differently. I wanted fans to hear it all and feel it all, like going out to see a summer blockbuster that happens to not have a screen. I hired 32 voice actors, packed the project with bombastic music and sound effects, and came out with an audiobook that sounded like Independence Day. It underwent nearly five years of development and cost more than most people would dream of spending on an audiobook. When it was finished, I was proud of it. This was different. This was new. This was what being an indie was all about. The only thing left for me to do was sell it.
Excited, I ventured into Audible territory.
Needless to say, what I found there devastated me. After five years’ worth of effort, ACX was offering me a mere spoonful of the feast I’d prepared. There had to be an alternative. There had to be a better way.
So I looked. I looked, and I looked, and I looked.
I found CD Baby.
. . . .
For those who know CD Baby, you know that they pride themselves on being a platform for indie musicians. For those who haven‘t heard of CD Baby, you might be surprised to find out that they’re exceedingly influential in the music industry for the aforementioned reason. Every indie band knows CD Baby.
. . . .
[W]hile audiobooks weren’t their typical product, they still had worked with some audiobook producers in the past. They informed me that, yes, I could set my own release date and price. Yes, I could have links to my CD Baby store anywhere. Yes, I would keep a majority of the profit. 91% of it! No, there were no binding contracts. I could cancel, change the price, pull the product, or change any of its information, anytime I wanted.
. . . .
CD Baby can distribute your audiobook to iTunes and Amazon, with the caveat that it will not show up in the audiobook category, but in the “spoken word” category of music.
I do not recommend doing this, especially if you’ve invested as much as I have in your audiobook production. Though both iTunes and Amazon will respect the release date and pay a higher percentage of the profit than they would an audiobook, they will still not respect the price you’ve set for your product through CD Baby. Your audiobook will get listed for $8.99. Thus, I am only allowing digital distribution through CD Baby itself.
Link to the rest at Jane Friedman and thanks to Bridget for the tip.