From Publishers Weekly:
Audiobooks can open up new markets and revenue streams for self-published authors — but, as with all things indie, you have to put in plenty of time, effort, and money.
“We’re not just standing there reading a book into a mic,” says Jeffrey Kafer, a professional voiceover artist who has recorded audiobooks for the likes of Clive Barker and Maya Banks. “So much else goes into it.”
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If you’re looking for turnkey, Audiobook Creation Exchangeis certainly one of the more popular platforms. Hosted by Amazon’s Audible, ACX is an online marketplace that connects authors, narrators, and producers.
The first step is at ACX is for indie authors to confirm they own the audio rights to their material. Next, authors need to create a profile describing what they’re looking for in a narrator and upload excerpts from their books. What follows is a casting call of sorts — authors can contact narrators, and narrators can contact authors with sample recordings.
While there are a wide variety of performers available via ACX, it’s best to select a trained actor for the job, says Michele Cobb, president of the Audio Publishers Association. “You want someone with experience, especially on ACX where there are thousands of narrators,” she says. “Look for someone with vocal training who also has a theatrical background.”
Once a narrator is selected, there are two ways to go about striking a deal. Indie authors can offer narrators a set fee per finished hour of recorded audio or a royalty share — a revenue split in which the narrator will get 20% of future sales revenue. Indie authors who choose a royalty share deal on ACX will get 40% of sales revenue.
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“Typically, it could take two hours or more of recording time to produce one finished hour of audio — not including the time a narrator spends pre-reading the book and preparing pronunciations,” says Robert Fass, a veteran narrator who has recorded audiobooks for the likes of Random House and Penguin. “It’s a time commitment.”
Link to the rest at Publishers Weekly