Creativity

Confessions of a Content Creator

31 July 2017

From Medium:

Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism?

Brain: Uhhh, no?

Gut: TOO LATE, DOIN’ IT, HERE WE GOOOO!!!!

As a content creator, I don’t really care about data.

There. I said it.

Don’t misunderstand: I know I’m supposed to care about data. I’m supposed to end that opening sentence by saying, “but I’m working hard to improve my analytical chops.”

But the truth is, I’m really not.

Instead, I’m working hard to improve my creative chops. It’s what I love. It’s what I was put on this earth to do. I aspire to create things that make you feel stuff and think stuff and want to spend more time with more of that stuff.

Now, I’m no fool. I know I’ll look far better if I claim that I’m data-driven. After all, I’ve worked for online startups and tech companies my entire career. We’re the crowd responsible for the data-first ways currently permeating even the most analytics-agnostic fields.

I know I’m supposed to say I care a ton about data. But, well … I just don’t.

. . . .

Here’s the thing: I’m not alone in feeling this way about data. There are others like me, others who create content for a living — damn good content at that — and we don’t really think about data all that much. We’re walking among you right now, working on your teams, attending your meetings, nodding at our CMOs who shout of MQLs and monthly lead-gen metrics.

We pretend to care. But we don’t really care.

We really care about our craft. We really care about what our intuition is urging us to try. We really care about making things others like — nay, love. And as it just so happens, this is the skill that many businesses are starting to realize they need but can’t often find.

Link to the rest at Medium

PG notes that Content Creator is one of the many jobs that didn’t exist when he was a little squirt.

How Much Internet Data is Generated Every Minute?

27 July 2017

From Domo:

Link to the rest at Domo and here’s a link to a .png file that you can click to enlarge the infographic to a larger size.

PG was impressed by this in that many of the activities shown describe communications that individuals create themselves, at least in part.

On the other hand, 103,447,520 spam emails sent every minute.

Why Coloring and Doodling Make Us Feel Good

20 June 2017

From Mental Floss:

Quit your judging and give in. You know you want a coloring book, and now researchers know why. They published their findings in the journal The Arts in Psychotherapy.

Art therapy experts at Drexel University and The College of New Jersey wondered if there was a neurological basis for the relaxation-inducing powers of coloring, doodling, and drawing.

The best way to find out, they figured, would be to watch people’s brains as they tooled around on the page.

The researchers recruited 26 people, eight of whom self-identified as “artists.” They fitted each person with a special brain-imaging headband and gave them markers and paper. The participants then had three mini art sessions lasting three minutes: one each of doodling, coloring, and drawing whatever they felt like. Between sessions, they left the headbands on and rested their hands. Afterward, the researchers asked participants how they felt about each activity and about themselves.

As human experiments go, this one was pretty sweet for its participants, many of whom said the arts-and-crafts experiment made them feel like they had more good ideas and were better at solving problems afterward. But three minutes was not long enough, some said. They wanted more time.

Their brains seemed similarly into it. All three activities produced an increase in blood flow to the prefrontal cortex, a region that plays a central part in the brain’s reward system. During rest periods, blood flow slowed until it reached normal resting rates.

Link to the rest at Mental Floss and thanks to Valerie for the tip.

PG understands that no one has physical sensations in their brains. However, when he switches from lawyer stuff to either photography or post-processing his photos, he can almost feel one part of his brain winding down and a different part spinning up.

5 types of rest every creative should adopt

28 May 2017

From TNW:

There’s a pervasive idea out there that life and creativity are a zero-sum game. Indulge one, destroy the other. Or, as designer Stefan Sagmeister once wrote in a mural of coins across a plaza in Amsterdam: “Obsessions make my life worse and my work better.” But as anyone who has ever experienced it knows, there comes a point when obsession makes your work worse too. Burnout can be creatively lethal.

. . . .

“I waste a lot of time,” poet John Ashbery wrote. “That’s part of [the creative process]… The problem is you can’t really use this wasted time. You have to have it wasted.” Gertrude Stein agreed: “It takes a lot of time to be a genius, you have to sit around so much, doing nothing, really doing nothing.”

. . . .

Stress is the enemy of creativity. Our best work often comes from a state of nonchalance, when our minds are calm. “Qualities such as focus, calmness, clarity, and insight are as important to your creative process as glamour and stimulation,” wrote Mark McGuinness in a post on the site 99U. But a calm mind doesn’t happen by accident. It’s something you have to practice. How? Meditation. Of all the forms of creative rest, meditation is the most immediately beneficial. And the benefits only increase the more you do it. There are plenty of sites that offer meditation techniques, but the basics are incredibly simple: put yourself in time-out for 10 minutes. Think about your breathing. Let thoughts pass through your mind but don’t acknowledge them. Soon they will stop coming at all, and you will feel your mind clear. Think of it like restarting a computer.

Link to the rest at TNW

What Some Research on Creativity Tells Us

22 April 2017

From The Epoch Times:

If anyone doubts that our culture is obsessed with creativity, a quick survey of the available literature on the topic should satisfy.

The amount of scholarly interest on creativity in the last 50 years at least is mind-boggling. Psychologists, cognitive scientists, and philosophers have studied it, of course, but researchers in the fields of engineering, theology, and linguistics have looked into it as well. Studies have ranged from how moods, intelligence, and personality type are related to creativity, to how it affects mental health, economics, and neurological processes.

. . . .

When we think of creativity in relation to health, we might first think of improved mental health. Art therapy, according to the American Art Therapy Association, is used to help clients explore their feelings, foster self-awareness, and manage behavior and addictions.

But one hefty but by no means exhaustive review of literature from 1995 through 2007 on the relationship between the creative arts and health suggests an even deeper effect. Looking specifically at the therapeutic effects of music, visual arts, movement/theater, and expressive writing, one review surveyed the effects on physical healing.

For example, in two studies that used music therapy on hospitalized cancer patients, the benefits included reduced pain (found a study published in Oncology Nursing Forum), and increased immunity and lowered anxiety, among reductions in other psychological and physical symptoms (found another in The Journal of Psychosocial Oncology).

And at the Chelsea and Westminster Hospital, researchers compared those receiving “art intervention” with those who did not, in different units of the hospital. The groups receiving the intervention showed significantly better vital signs and fewer physical symptoms of stress, and needed less medication to help them sleep.

The Journal of Aging and Health reports long-term benefits. Researchers found that openness, or a mental flexibility and willingness to entertain novel ideas, can be a factor in increasing longevity, or as Scientific American put it, “creative thinking reduces stress and keeps the brain healthy.”

Link to the rest at The Epoch Times

Most people are secretly threatened by creativity

14 March 2017

From Quartz:

Creativity is highly prized in Western society—much touted by cultures that claim to value individualism and the entrepreneurial spirit. But scratch beneath the surface, and it turns out that a lot of schools and businesses aren’t actually all that excited about bold new ideas. By and large, we tend to be threatened by creativity—and eager to shut it down.

The problem begins with education. We know that teachers say creativity is important. But research shows that many teachers define creativity as a skill that’s mainly associated with the arts—thereby downplaying the essential role that creativity plays in everything from math and science to argumentative writing and sports. Furthermore, teachers routinely label creative students as “disruptive,” treating outside-the-box thinking not as a strength but as a problem to be dealt with. So it should be no surprise that independent studies with thousands of participants, in the US and elsewhere, have confirmed that millennials are less motivated to elaborate on creative ideas, and more anxious about embracing them, than prior generations. Recent data show that millennials are also less likely to start new businesses—a trend that has contributed to the lowest number of US startups since the 1970s.

The same pattern holds true in business. IBM recently asked 1,500 executives which leadership characteristics they most desired in employees. The number one trait: You guessed it, creativity. But the same study noted that more than 50% of executives said they struggled with, and felt unprepared to recognize and embrace, creative solutions. Study after study shows that new ideas are chronically rejected at many companies, even businesses that say they want more innovation.

. . . .

The upshot is that we are in an ongoing war against creativity, yet we are loathe to admit it. Our negative feelings about unusual ideas are a knee-jerk reaction; we may not even be aware that we’re having them.

Link to the rest at Quartz

PG has had a group of Google Alerts running ever since he learned about the service several years ago.

A couple of those alerts are designed to pick up interesting stories about creativity. Over time, PG has noted the largest groups of news reports, etc., that talk about creativity tend to be centered on public education and municipal government stories.

Without demeaning anyone who works in those two areas, PG doesn’t associate big-time creativity with either endeavor. Both arenas tend to be dominated by bureaucracies which are difficult to move from their habitual ways of doing things (and are also constrained by a thicket of laws).

Why are schools in China looking west for lessons in creativity?

28 January 2017

From The Financial Times:

In the auditorium of Beijing Bayi School, on a cold morning thick with smog, props are broken, lines unlearnt and the mechanical curtain has blown a fuse. In four hours, my cast of 22 Chinese 14-year-olds, who have never acted before, will perform Charlie and the Chocolate Factory to an audience of 1,500 — in English. All their education has told them that drama is an irrelevance. As I race around the theatre, trying to track down an absent Grandpa Joe and a missing Golden Ticket I ask myself, not for the first time: what am I doing here?

Chinese education has increasingly been hailed as “superior” to the way we teach in the west in recent years. Its success in global tests for 15-year-olds reinforced this sense of a world tilting to the east: in the 2012 round of the Programme for International Student Assessment tests (Pisa), Shanghai, representing China, came first in science, reading and mathematics. Fretful western governments took note, amid mounting concern that China’s educational success would inevitably pave the way for economic and cultural dominance. Or, as the former UK government minister Michael Gove baldly stated when he was secretary of state for education, the UK can either “start working as hard as the Chinese, or we’ll all soon be working for the Chinese”.

. . . .

As I can confirm from my five weeks at Bayi School last year, school days are definitely a lot longer than in the west. Older pupils started at about 7.30am and continued until 6pm, usually backed up by evening self-study classes. Most schools have classes on Saturdays, too. If they don’t, middle-class parents will arrange private lessons with tutors. Asia is the fastest-growing market in the global private tuition industry, which is forecast by Global Industry Analysts to be worth nearly $200bn by 2020. Students in Shanghai also spend almost 14 hours a week on homework, close to three times the average given by the Organisation for Economic Cooperation and Development.

. . . .

To China’s educationalists the timing of the western love affair with their system is striking. For the past decade or so wealthy Chinese parents, keen to avoid the test-dominated regime of their own educations, have been sending their teenage offspring to study in America in dramatically increasing numbers: 46,000 Chinese students attended American high schools in 2015, up from just 637 in 2005. In the UK, Chinese are also “by far” the largest group of international students according to the 2016 Independent Schools Council census.

Now these parents are also demanding a more “western” option at home. Wealthier parents have flocked to enrol their children at the newly opened Chinese arms of traditional British private schools such as Wycombe Abbey and Harrow. UK state schools are beginning to get in on the action too; Bohunt, the school from the BBC programme, is opening a private school in Wenzhou, Zhejiang province, next year. And it’s not just parents who have an appetite for something different.

More than a decade ago, the Chinese Ministry of Education issued a statement denouncing the “exam-oriented education” of China. In the past few years, the ministry has introduced a policy calling for the formal encouragement of “creativity” and “innovation” in schools. The school where I taught has clearly taken heed. Among sections about a “military training that builds spirit” and “an education in Communism”, its prospectus boasts of Bayi’s commitment to “encourage creative awareness and creative acts”.

Link to the rest at The Financial Times (if you hit a paywall, you may want to cut and paste “Why are schools in China looking west for lessons in creativity?” and see what happens)

How Being Bored Out of Your Mind Makes You More Creative

26 January 2017

From Wired:

“I’m dying of boredom,” complains the young wife, Yelena, in Chekhov’s 1897 play Uncle Vanya. “I don’t know what to do.” Of course, if Yelena were around today, we know how she’d alleviate her boredom: She’d pull out her smartphone and find something diverting, like BuzzFeed or Twitter or Clash of Clans. If you have a planet’s worth of entertainment in your pocket, it’s easy to stave off ennui.

Unless it turns out ennui is good for us. What if boredom is a meaningful experience—one that propels us to states of deeper thoughtfulness or creativity?

That’s the conclusion of two fascinating recent studies. In one, researchers asked a group of subjects to do something boring, like copying out numbers from a phone book, and then take tests of creative thinking, such as devising uses for a pair of cups. The result? Bored subjects came up with more ideas than a nonbored control group, and their ideas were often more creative. In a second study, subjects who took an “associative thought” word test came up with more answers when they’d been forced to watch a dull screensaver.

Boredom might spark creativity because a restless mind hungers for stimulation. Maybe traversing an expanse of tedium creates a sort of cognitive forward motion. “Boredom becomes a seeking state,” says Texas A&M University psychologist Heather Lench. “What you’re doing now is not satisfying. So you’re seeking, you’re engaged.”

Link to the rest at Wired

Bob Dylan – Nobel Prize Speech

12 December 2016

From Nobelprize.org:

Banquet speech by Bob Dylan given by the United States Ambassador to Sweden Azita Raji, at the Nobel Banquet, 10 December 2016.

. . . .

If someone had ever told me that I had the slightest chance of winning the Nobel Prize, I would have to think that I’d have about the same odds as standing on the moon. In fact, during the year I was born and for a few years after, there wasn’t anyone in the world who was considered good enough to win this Nobel Prize. So, I recognize that I am in very rare company, to say the least.

I was out on the road when I received this surprising news, and it took me more than a few minutes to properly process it. I began to think about William Shakespeare, the great literary figure. I would reckon he thought of himself as a dramatist. The thought that he was writing literature couldn’t have entered his head. His words were written for the stage. Meant to be spoken not read. When he was writing Hamlet, I’m sure he was thinking about a lot of different things: “Who’re the right actors for these roles?” “How should this be staged?” “Do I really want to set this in Denmark?” His creative vision and ambitions were no doubt at the forefront of his mind, but there were also more mundane matters to consider and deal with. “Is the financing in place?” “Are there enough good seats for my patrons?” “Where am I going to get a human skull?” I would bet that the farthest thing from Shakespeare’s mind was the question “Is this literature?”

When I started writing songs as a teenager, and even as I started to achieve some renown for my abilities, my aspirations for these songs only went so far. I thought they could be heard in coffee houses or bars, maybe later in places like Carnegie Hall, the London Palladium. If I was really dreaming big, maybe I could imagine getting to make a record and then hearing my songs on the radio. That was really the big prize in my mind. Making records and hearing your songs on the radio meant that you were reaching a big audience and that you might get to keep doing what you had set out to do.

. . . .

 © The Nobel Foundation 2016.

General permission is granted for immediate publication in editorial contexts, in print or online, in any language within two weeks of December 10, 2016. Thereafter, any publication requires the consent of the Nobel Foundation. On all publications in full or in major parts the above copyright notice must be applied.

Link to the rest at Nobelprize.org and thanks to Jan for the tip.

Virtual Reality is in Desperate Need of Real Storytellers

9 October 2016

From Literary Hub:

Elevator doors opened to what looked like a disco. An enormous darkened room pulsed with music and blue light from screens. People twirled in swivel chairs, wearing what looked like ski goggles, topped by huge headset earphones. Others stood waiting, watching their faces—what little of their faces was visible under machinery—alert as straphangers surveilling sitters for signs that a seat will soon vacate.

Now, watching others doing it, hearing them talk about how cool it was, I was suddenly anxious to lose my VRginity.

I looked around to see which line was the shortest. Only a few people were queued forSeeking Pluto’s Frigid Heart and soon a young man wearing a T-shirt marked “Crew” guided me into a swivel chair. He advised me to set my bag a few feet away, so my feet wouldn’t trip over it. I worried that the bag might be stolen as goggles were fitted over my head, making me blind, and I became deaf when cushioned headphones slid over my ears. But in the next moment, I forgot about my bag, the room, even my physical coordinates on the planet. A movie started on a screen just inches from my eyes, but I wasn’t watching a movie, I was moving inside it, floating bodiless through space, serenaded by surround-sound opera, hurtling between stars, over rugged Plutonian mountains, through snow flurries so real I could almost feel them pinging my incorporeal cheeks.

Some people get what’s called “VR vertigo” because of the disconnect between brain and body. Your brain is convinced your body is doing something it’s not: flying or walking or running or falling. I didn’t get vertigo as I flew over Pluto, the planet that no longer was. What I did feel was scalp-tingling recognition that what I was experiencing was an entirely new medium with the potential to impact my life as momentously as the internet had. Here was a way to be in a place where my body wasn’t.

When the movie was over and I pulled off the goggles, I saw my bag was just where I left it, undisturbed. But it was I who was dislocated, my consciousness altered by experiencing an entirely new way to tell story.

. . . .

The show getting the most buzz was Allumette. It was twenty minutes, twice the length of other features. Its animation was astonishingly high-caliber, from a studio headed by alums of Pixar and DreamWorks. But the power of Allumette lay only partly in the quality of its production. The real reason that the waitlists were up to nine hours long, was that unlike other productions on offer, it went beyond the spectacle of its technology. It told a story.

Allumette reconceptualizes Hans Christian Andersen’s “The Little Match Girl” as a modern allegory about love and loss. It takes place in a cloud-borne village populated by thumb-sized characters. The stop-motion-like animation is wordless; the music haunting. Watching it is like peering into a diorama in which characters come to life. A few minutes into it, I realized that I didn’t have to stand in one place. I could walk around in the scene, crossing bridges, winding down streets, peeping through windows, examining things from all angles. But at first, I couldn’t make myself move. My brain knew I was standing on a linoleum floor, but my heart believed my feet were on a cloud and if I stepped off, it would be into thin air. I had to muster actual bravery to push myself forward, and as I did, I tingled with amazement at this entirely new kind of entertainment and at the possibilities I sensed in VR for storytellers.

. . . .

When televisions first came out in 1939, shows aired just twice a week, created by manufacturers who knew no one would buy their products unless there were reasons to watch it. The shows weren’t created for television; they were created for the platform that preceded it: radio. Programs were basically announcers on mics until storytellers figured out that filming stories about the Wild West could keep viewers tuning in.

Investment is pouring into the industry; what it needs now is an infusion of creatives who can figure out how to tell stories in this pioneer medium.

Writers in every media are bemoaning the dearth of paid gigs. The Author’s Guild cites a 30 percent decrease in annual income for authors since 2000. Newspapers and magazines are going out of business. Risk-averse Hollywood is doing remakes. Could VR be the equivalent of a modern WPA project, putting writers back to paid work?

Link to the rest at Literary Hub

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