From author and TPV regular Diana Kimpton:
Several months after the introduction of Kindle Unlimited, several indie authors have blogged about the way their sales have dropped while they were in the system and have picked up again after they left.
I’ve noticed the same. In fact, while it’s been in Kindle Unlimited, the ebook of There Must Be Horses has often sold slower than the print edition – a situation that is not usually the case.
It’s easy to assume that the drop in sales was due to readers borrowing the book instead of buying it. If that were true, I’d expect the number of borrows to be roughly equivalent to the drop in ebook sales, but it’s not. It’s much lower.
. . . .
It was only the other day that I noticed something significant about books in the KU library: they are listed on search results with a price of zero for Kindle Unlimited. The real price does show below it, but you naturally read the zero first and may not even notice the other number.
Amazon is probably hoping that this will lure people into joining Kindle Unlimited. However, it could also be having several less desirable effects.
- People who see the zero and think the book is free will be disappointed when they find it isn’t. As a result, they may neither join the library nor buy the book.
- The real price automatically looks expensive when compared with the zero offer.
- The zero may put off potential readers who equate free with poor quality.
. . . .
[T]he current way of listing prices for books in Kindle Unlimited my be restricting the effectiveness of our pricing strategies because the real price is less obvious.
Link to the rest at Horses and Dragons
Here’s a link to Diana Kimpton’s books