Ebook Subscriptions

Oyster is shutting down its ebook-subscription service

22 September 2015

From TeleRead:

Oyster, the ebook-subscription service, is shutting down.

. . . .

Oyster began in 2013 amid to influx of the subscription-based model for ebooks. Oyster was one of the bigger entities along worth Scribd that were at the beginning of the service model.

It seems as though the subscription model never really took off despite what seemed to backing from some major publishers. Harper Collin, Simon & Schuster joined Oyster and the site included titles such as Harry Potter in its catalog. Oyster offered access to over one million books for $9.95 a month.

Link to the rest at TeleRead and thanks to Jackie and several others for the tip.

The State of the Publishing Industry in 5 Charts

15 September 2015

Purely by coincidence this was published the same day as the Authors Earnings report. Randall will leave it up to the gang here to come to their own conclusions.

From Jane Friedman

KDP-Select-payments

 

 

Source: Foner Books put together this visual based on Amazon KDP Select payments to indie authors for book borrows before and after the debut of Kindle Unlimited, the all-you-can-eat ebook subscription service offered by Amazon.

Takeaway: The last year has hinted that the ebook subscription model is experiencing some strain. This graph shows how Amazon payouts dropped in conjunction with the rollout of Kindle Unlimited, which obviously forced Amazon to change their payments to a pages-read model over summer 2015.

***

More than a few people are asking how long ebook subscription models can pay a full royalty—since greater success in engaging users/subscribers means costs can outpace revenue.

***

Current wisdom is that people are moving to tablets/phones for reading, and that’s where ebooks will be primarily read. People inclined to use e-readers already have one, and the technology isn’t advancing in such a way that people are compelled to buy a new e-reader like they are a new phone or tablet.

 

 

 

Amazon Kindle Unlimited, Read-All-You-Can Service, Launched In India At $3 A Month

2 September 2015

From International Business Times:

Search for the keywords “Kindle Unlimited” on Amazon.com Inc.’s India website, and you get some 11,400 results for just books that tell you how to get the most out of your Kindle Unlimited subscription.

Most of these guides cost nothing and the occasional one costs about a dollar. For the truly enthusiastic ones in India, these might now prove useful, as the U.S. online behemoth has brought the read-all-you-can subscription service to India, with an initial 1 million e-books.

. . . .

As an introductory offer, users get to subscribe to the service at 99 rupees (about $1.5) for their first month, provided they sign up before Sept. 30, reverting to the 199 rupee-plan for subsequent months, Amazon said in a press release on Wednesday. There are also, of course, discounts for those willing to plonk down larger sums for six-month or one-year subscriptions.

However, not everyone is impressed, especially those interested in quality reads. For instance, none of the books on the New York Times bestseller top-five fiction list for the week of Sept. 6 are available on the unlimited service.

. . . .

More popular “time-pass” reads, as Indians like to say, however, are available aplenty.

Link to the rest at International Business Times and thanks to Nirmala for the tip.

Change Keeps Happening

27 August 2015

From Hugh Howey:

The revolution in the publishing industry has barely begun. That’s the takeaway this week, as a print-on-demand book becomes a #1 bestseller and the Big 5 move into Kindle Unlimited.

First, the children’s book that should be waking up major publishers in a major way. It’s called The Rabbit Who Wants to Fall Asleep, and it was written and self-published by Carl-Johan Ehrlin. If you have kids, you should stop reading this and shoot over to Amazon right now to buy a copy. Using the psychology of suggestion and sleep-inducing language patterns, parents all over the world are discovering the book’s seemingly magical ability to zonk their kids out. No wonder the book has taken off.

It’s been a #1 overall bestseller on Amazon and B&N. And Publishers Weekly is now reporting on this story as the book has been snatched up in a 7-figure deal. The New York Times even had to change the rules of their children’s book bestseller list to exclude paperbacks, in order to make sure an indie book doesn’t do this again. So what exactly happened? Why is the publishing world freaking out over this? Well, it’s because this was thought impossible just a few weeks ago. But the nature of digital disruption is that the impossible becomes possible seemingly overnight.

When I toured the CreateSpace printing facility in 2011, I knew something crazy was happening. It wasn’t just the print process, which had been around a while. It was the way this printing facility was integrated into the Amazon retail machine, and the way CreateSpace maintained the startup vibe, able to pivot on a dime. Things were changing at the facility every day, even as freshly printed books zipped by on steel rollers. The paper stock was improving; the trim size options expanding; matte covers were being introduced; the ink used for the covers was improving; and even the way the books were packaged and handled was being tweaked. In the year it might take for a Big 5 print book to get to market, the POD industry will have revolutionized a dozen important techniques.

. . . .

The major publishers and the New York Times do not like this one bit. The Big 5 have shunned POD as a backup solution, refusing to give Amazon and Ingram PDFs so that these two companies can handle supply when that supply is outstripped by demand. This has been shameful when books attempt to go viral but can’t because of how slowly the Big 5 print and ship their wares.

. . . .

Make no mistake: Carl-Johan’s breakout success is a game-changer. Because the “digital” in digital disruption isn’t relegated to ebooks. When PDF files can be emailed, and books can be printed in minutes anywhere and then sold instantly everywhere, and then shipped same-day most places, the old chain of print-in-China and sell-in-B&N has been radically upturned. Not only is the publishing revolution moving into the print space, the indie revolution has as well. When we see authors, agents, and publishers warning writers of all the money they are leaving on the table by ignoring print, they are clinging to what they thought was their last redoubt. No longer.

. . . .

Speaking of the Big 5 selling stuff through Amazon, look who’s playing around in Kindle Unlimited right now. I love me some Vince Flynn. Imagine my surprise this shows up while I’m browsing KU. My first thought was that his estate must’ve gotten the rights back and self-pubbed the ebook edition, because the Big 5 do not participate in Kindle Unlimited. Guess they do now.

Link to the rest at The Wayfinder

Here’s a link to Hugh Howey’s books. If you like an author’s post, you can show your appreciation by checking out their books.

SaaSing The Music Business

19 July 2015

From Hyperbot:

The music business is about to undergo another seismic shift. And Apple’s streaming service is the tsunami that will force the industry to rebuild. Again.

It was around 2005 when I joined Warner Bros. Records as their new head of technology. I was the 20-something-year-old kid who was supposed to have every answer about all things digital. I remember distinctly the first record I worked on. Not because the record was special to me personally (it wasn’t), but because that was when I began to understand how a “record” was viewed by the record labels and the industry.

Back in the day, two things drove music sales: the record itself and the story that publicists told about the record. There were no iTunes pre-sales or bundling the album with new Samsung phones. Everything depended on first-week sales and chart position, as well as how the record rose or fell during the second week. It was a totally anonymous process. Even the record store owners had no idea who was buying. It was a simple transaction reported to SoundScan.

. . . .

By the late 1990s, the music industry had created a pretty successful promotion and publicity machine. First-week sales were driven by meticulously choosing the best single from the record, getting spins on top radio shows, producing big budget videos for MTV, print and TV promotions, record reviews and interviews with the artists. All things served the commerce transaction funnel.

The results of that first week of sales, along with the radio airplay, helped tell the “story.” If the record charted to No. 1 with millions of sales, the news was used to bolster second-week sales, as well as support the second single on radio and MTV and help launch the tour. The story, the sale and the spins — this marketing dance worked over and over again.

When the iTunes Music Store started dominating digital retail sales, and digital started eating into the total retail picture, the record labels didn’t bother to change the process very much. They just got a level of analysis and quantification that they never had before (for Apple, primarily), as well as higher margins.

. . . .

Music industry professionals never thought about loyalty or customer churn, because the month-over-month cycle (or even year-over-year) was less important than release-over-release.

In fact, the record labels often anticipated that an artist would lose portions of their audience with every new release, in exchange for new fans, as people got older, audiences changed and pop culture evolved.

. . . .

While first-generation SaaS (software as a service) providers were taking hold in the enterprise, a few pioneering streaming music services were making their debut. As Napster fell victim to legal battles, Rhapsody emerged in 2001 as one of the first legal providers of subscription-based music. At that time, the record labels viewed Rhapsody and others subscription services as “just another” source of revenue to support physical retail sales.

When retail sales in Wal-Mart and Target were strong, streaming was a nice additive source of revenue. In the waning days of physical retail sales, iTunes and Amazon propped up the entire music business, and streaming continued to be a small additional source of revenue.

It appears now that the scaffolding is falling away for the digital music sales cycle.

The problem? The music industry is still organized to support the traditional retail and digital sales cycle. As subscription services become the dominant source of revenue for recorded music, the entire business will have to shift gears to survive.

It’s no longer about pre-sales and Week 1, it’s about nurturing an audience month-over-month to drive loyalty and increase returns on a streaming service platform. All of the promotion dollars and methods to support Week 1 have to be retooled for a longer cycle, up to 6 months in many cases.

Link to the rest at Hyperbot and thanks to Glinda for the tip.

Macmillan Doubles Ebook Offerings on Scribd and Oyster

10 July 2015

From Digital Book World:

In an expansion of the partnerships with the leading subscription ebook platforms it kicked off in January this year, Macmillan doubles its offerings on both Scribd and Oyster, adding roughly 1,000 titles apiece to the two platforms.

Both of those contributions cover popular back-list fiction and nonfiction ebooks, which Scribd says includes best-selling titles by Grace Paley, Hilary Mantel, John McPhee and others.

Macmillan has yet to make new releases available to subscribers of either service.

Children’s titles are also included in both of today’s expansions; Scribd says it’s gained more than 300. “While we’ve been more closely focused on other genres,” Scribd’s VP of Content Acquisition Andrew Weinstein tells Digital Book World, “we have been steadily growing the children’s catalog, and this Macmillan deal is one of the more prominent offerings we’ve added over the past year.”

Link to the rest at Digital Book World

Ebook Subscriptions Q & A

8 July 2015

From Joe Konrath:

Q: Joe, I hate Amazon, and I hate their new Kindle Unlimited terms.

Joe sez: Opt out. It’s voluntary.

Q: They’re an evil monopoly.

Joe sez: They’re neither. But if I felt that strongly about a company, I wouldn’t work with them.

Q: But they’re the only way to make money.

Joe sez: So, you hate the cow that gives you milk. I can’t help you there. Try the serenity prayer. You know, the strength to accept the things you cannot change.

Q: These new KU terms are unfair.

Joe sez: Who said life was supposed to be fair, fun, or easy?

Q: Amazon is ruining my career.

Joe sez: My author rank has gone from #977 to #433 since the new changes began. I’ve done no promo, released no new titles. I’m simply being read the same pace as before, yet it now counts for more.

Q: That’s not fair.

Joe sez: Can you point me to the blog post where I whined the old system–that paid a 10 page short story the same amount as a 400 page novel–was unfair?

Q: You never did that.

Joe sez: You can curse the darkness, or light a candle.

Q: But there is no change unless people complain.

Joe sez: I didn’t complain. And yet, here is change.

Link to the rest at JA Konrath and thanks to Stephen for the tip.

Here’s a link to Joe Konrath’s books

Have You Canceled Your Account at Scribd? You Might Want to Double Check That

3 July 2015

From Ink, Bits & Pixels:

With the news coming out earlier this week that Scribd was cutting back its romance catalog (including titles from Harlequin), I’m sure some Scribd subscribers are thinking about cancelling their subscription (or have already done so). And so I wanted to pass along a friendly warning about Scribd’s cancellation process.

Many companies have a relatively obvious process to cancel an online subscription. They may make you jump through hoops, beg you not to leave, but in the end I’ve rarely had trouble canceling a service.

Scribd, on the other hand, has set up their cancellation process so that it is easy to trick yourself into thinking that you’ve canceled your account before you’ve actually completed the process.

I had to find this out the hard way, and I’m hoping you can learn from my mistake.

Back in May I decided that I no longer needed my Scribd account, and I canceled the monthly payment – or so I thought. Much to my surprise, I discovered earlier this week that I was still subscribed to Scribd.

It turns out that, after navigating through 3 screens and after having told Scribd three times to cancel my subscription, I hadn’t actually canceled the account.

Link to the rest at Ink, Bits & Pixels and thanks to Russell for the tip.

Subscription Services for E-Books: Like Netflix, Like Spotify, or Not at All?

1 May 2015

From Bill Rosenblatt via Forbes blogs:

Subscription e-book services are currently in a “chicken and egg” period of initial growth. On the one hand, they are a totally new way of consuming books, just as subscription services were a totally new way of consuming music when they were first introduced in the early 2000s. On the other hand, the major trade publishers are not embracing the model as enthusiastically as the major record labels did, even though subscription music services are now firmly in the mainstream.

. . . .

Subscription music services came into being in the very early days of digital music.  Two services, MusicNet and pressplay, launched in late 2001.  Each had music from three of the five major record companies at the time (EMI licensed its material to both services).  In the middle of the following year, the startup Listen.com was able to get music from all five majors for its Rhapsody service.  In other words, it took less than a year for on-demand music services to attract all of the major record labels.

The story with subscription on-demand video services was quite different.  Netflix started its online video service in 2007 with a small catalog of non-major-studio film titles; it took Netflix five years to get recent releases from major studios.  Even now, Netflix (as well as Hulu and other similar services) is often criticized for the lack of depth in its catalog.

Subscription e-book services look to be shaping up more along the lines of Netflix than Rhapsody or Spotify.

. . . .

Oyster’s new Ebook Store offers e-books from all five major trade publishers as well as hundreds of smaller publishers.  Why did Oyster add traditional retail to its subscription service?  Is Oyster’s subscribership perhaps not growing as quickly as the company (or its investors, including Peter Thiel’sFounders Fund) would like?  Is this a strategic “pivot”?

None of these companies publish subscriber figures, and indeed it’s too early to draw any long-term conclusions.  It’s also important to take into consideration the fact that book publishers behave more like movie studios than like record labels when it comes to the practice of “windowing.”  Major film studios don’t make movies available for home (through services like Netflix, on DVD or Blu-ray, etc.) use until months after their theatrical release.  Record labels have no such policies (though some would like to).  Trade book publishers do typically engage in a kind of windowing by publishing books in more expensive hardcover first and then, months later (if at all), in cheaper paperback.  Therefore the notion of not making “frontlist” titles available via certain e-book services should come naturally to book publishers.

. . . .

But the question remains of whether consumers are interested in the “grazing” model of media consumption that all-you-can-eat on-demand services facilitate.  It’s clear by now that a significant segment of the Internet population likes that model for music, despite the rising interest in music ownership on vinyl LPs.

Yet one set of data tells a story of different consumption patterns between music and e-books that could affect the way these services develop in the future.  Subscription music services have been displacing digital downloads of music from services like Apple iTunes, as unit volume from the latter category has shifted into steep decline.  But the same is not true for e-books.

Link to the rest at Forbes blogs

Oyster, the Netflix of e-books, launching online store to take on Amazon

8 April 2015

From CNet:

Oyster, a subscription service for e-books that launched a year and a half ago, is expanding into online retail with an e-book store set to spar with Amazon’s.

Until Wednesday, Oyster only sold consumers a subscription book service for $9.95 a month. But with questions remaining over the popularity and viability of e-book lending services, Oyster is expanding into selling individual books, with hopes of attracting new customers to its service.

Oyster says its efforts come at an auspicious time. In the past year, book publishers have begun setting prices evenly across the e-book market. With similar pricing, customers will choose their store based on something else, like the look and feel of a service and its easy of use.

“You’ll have to compete on other things like discovery and design,” said Oyster CEO Eric Stromberg, who added that titles on his company’s store will often cost between $9.99 and $14.99 apiece, similar to Amazon, Apple and other digital book sellers.

. . . .

Unlike with music and television, Oyster’s e-book subscription model, which which was somewhat novel when it launched, has done little to supplant traditional book sales, mostly because binge-reading is harder to do. Binge-watching an entire season of Netflix’s political drama “House of Cards” in a single weekend, on the other hand, is much easier.

Yet Oyster did make early headway within the book industry by signing up three of the five biggest US publishers, amassing a library of more than 1 million titles. Yet even these publishers have chosen to wait as long as six months to release their newest titles on subscription services like Oyster. There’s another hitch: Oyster users can only access the service through an app for smartphones, tablets and computers — but not Amazon’s popular Kindle e-reader.

Link to the rest at CNet

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