From Eight Ladies Writing:
Today, we welcome to the blog Lois McMaster Bujold, whose new e-novella, “Penric and the Shaman” came out yesterday, June 24, 2016.
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MD: You have a long history of publishing. You were writing and assembling a fanzine with friends back in the 60s, you wrote short stories that were published in established magazines like Rod Serling’s The Twilight Zone Magazine, then your novels were published by the well-known SF publisher, Baen Books, and two of your fantasy series were published by HarperCollins’ Eos Books (now rebranded as HarperVoyager)—(HarperCollins is one of the Big Five publishing houses). So, in some respects, you are returning to your roots with self-publishing the novellas, “Penric’s Demon” (July 6, 2015) and now “Penric and the Shaman”. Why?
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I entered self-publishing piecemeal and cautiously. In late 2010, my agent had been learning about the then-new Amazon and other e-publishing programs that wanted to work with established agents, and I had a backlist book, The Spirit Ring, the rights of which were free of all entanglements. Because I had no intention of writing frontlist sequels to it, it was pretty much unsalable to regular publishers. I also had a career in Britain which was dead in the water, permanently stalled. (Long story there.) We decided to use The Spirit Ring to experiment with this new e-market, since any income would be better than the nothing it was then earning. So I did a new edit (very kludgily, as I’d never had to pay attention to such things as my own under-formatting before—I have since learned-by-doing how to do it better), my agent’s resident art- and e-wizard did the e-vendor-formatting and cover, my agent did the vendor-page copy, and we put it up to see what would happen. All very home-baked.
Its first month in the Kindle store, it earned about $230, which was as much or more as it had been making in six months as a weak backlist paperback. It continued to earn a couple hundred a month for the next few months, and my agent expanded us into the iBooks store and Nook, and they paid some more. In the spring of 2011, Amazon expanded us into the UK e-market, and a bit more came in.
And about this point, I woke up big-time and began looking around for more of my backlist that had e-rights free.
Which was not much, but I did have some novellas that had free rights as singletons. So we got those up and stood back to see how it went. It went well, the prior indie e-sales failed to fall off, and it then occurred to me that while most of my e-rights to my backlist were tied up with my American publishers, this was not so with my late UK publishers. I’d never sold The Hallowed Hunt there so we tried that next on Amazon UK. The Sharing Knife tetralogy had also never sold in the UK, so that went up early, too, by which point we were all getting the hang of this. My agent also got some dead UK rights reverted to us. I spent a good part of early 2011, when I was stalled out on the novel-in-progress by reason of story-line problems and medical distractions, editing my old Vorkosigan-series titles for British and World e-placement, through the new country-specific Amazons and iBooks; one by one, we put up all the available titles.
So that when the really big (and hard and scary) decision came around at the beginning of 2012, when a large chunk of my Baen backlist came up for license renewal, I had accumulated a year and a half of my own data and experience with which to make it a rational one. I did not renew my e-rights with Baen, but instead kept them and put the old e-books up as indie titles. (Baen retains paper rights, as they can handle those better than we can. They may also sell my old titles in their own e-book store, and of course they have regular publisher-rights on my newer titles.) The results have been astonishing, not only because I am now getting e-checks every month that are enough to live on and then some, but because my own financial analysis proved dead accurate.
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So anyway, last year after I’d finished Gentleman Jole and the Red Queen, and thought, “Gee, I’d really like to try indie e-pubbing an original work, not just a backlist reprint, and see what happens,” I wasn’t flying wholly blind. And I had this idea for a character, and I didn’t want to plunge into another novel-length work, but I love novellas. They are long enough for character development, but lack the miserable middle that is such a grind at novel-length. Or at least the middle murk doesn’t last as long. Hence “Penric’s Demon”, which has done very well for me so far.
MD: And so far, how do you like self-publishing? What was the most pleasant surprise? And the worst?
LMB: I really like self-e-pubbing for the artistic freedom, including that of length, the absolute lack of deadlines, contracts, or the need to please other people—or worse, my horror that my work might let them down by not doing well enough to justify their investment in it and me. Also, no book tours, nor any more energy spent on PR than I care to invest. There is very little between me and the reader.
Link to the rest at Eight Ladies Writing and thanks to Krista for the tip.