From Ars Technica:
Most Walmart stores have modest book sections, but now the company plans to expand that with digital books. Walmart announced that it’s teamed up with Japan’s Rakuten to sell e-books, audiobooks, and Rakuten’s Kobo e-readers later this year.
“We have long been a destination for entertainment including digital content—whether movies through VUDU or the digital game cards we sell in our stores,” Walmart’s statement said. “E-books and audiobooks are a great addition to our assortment. Working with Rakuten Kobo enables us to quickly and efficiently launch a full e-book and audiobook catalog on Walmart.com to provide our customers with additional choices alongside our assortment of physical books.”
. . . .
Customers will be able to shop for e-books and audiobooks on Walmart’s website, and the retailer will sell e-readers in its stores and online. Walmart also plans to sell “e-book cards” in its stores, which seem to be physical cards customers can buy while shopping at a Walmart store that contain a download code for access to an e-book or audiobook after they leave the store.
While digital book shopping will be done on Walmart’s platforms, customers will access purchased titles through Walmart/Kobo branded apps for desktop as well as Android and iOS. Kobo already has apps across these platforms, but it seems the two companies will make new apps for Walmart customers in the US to use. Customers with Kobo e-readers won’t have to worry about downloading new apps since all Kobo titles can be read on its own e-readers.
Link to the rest at Ars Technica
PG says competition is great for consumers, so this is a win for readers.
PG suggests that indie authors are consumers of online ebook retailing services from Amazon, Kobo, Nook (at least for a while), etc., so he thinks competition for Amazon is a win for indie authors as well. Walmart will turn more readers onto ebooks sooner than would have been the case if it had continued its paperback and gossip mag ways.
In some large metropolitan areas, the Walmart customer has a bad image. You can even find websites with photos of gross people. However, in many small and medium-sized communities, Walmart is by far the best place to buy groceries and get your prescriptions refilled. The doctors and spouses in these communities, lawyers and spouses, business owners and spouses, etc., shop at Walmart because it’s better than driving an hour to find another retailer that offers the same range of goods.
So far, Amazon hasn’t tried any “screw your partner” strategies that are so attractive to many other large companies, but if Walmart is serious about competing with Amazon in the ebook market, that’s some insurance for authors that Amazon will continue its virtuous treatment of authors.
(As an aside, PG thinks as long as Bezos is running things, Amazon will continue these practices. He’s worried about what happens to Amazon when Bezos rides one of his rockets into retirement and someone else takes over. The successor to a highly-successful and dominant CEO has no guarantee of being able to ride the momentum of the prior star to continued success. See Tim Cook and Marissa Mayer, for example.)