From The Bookseller:
Kobo c.e.o Michael Tamblyn says the industry is reaching the “end of the beginning for e-books”.
Speaking at the IPG Spring Conference yesterday (2nd March) Tamblyn highlighted the “steady state” of digital sales in the publishing industry, with e-book sales now “cruising nicely” between 20% and 30% of all book sales, he said. This has meant Kobo has been able to “take a bit of a breath” and consider its position as a digital retailer that “thinks about the reader and what they want,” Tamblyn added.
The new Kobo chief said the industry needed to let go of “preconceptions about what the reader is”, explaining that the demographic of people who use Kobo products are mainly “silver foxes”, with over 50% of Kobo’s readers over 55-year-old and 30% retired.
“People 55 and over are leading a digital charge for the first time”, he said. “That kind of understanding of what that customer looks like changes everything for us.”
Tamblyn said he was not worried about the demographic featuring mainly older people as “it seems more like there are times when people have more time in their life to read, and time when they don’t. It’s a conveyor belt that brings new recruits all the time. People make more time for reading as they get older.”
Link to the rest at The Bookseller