From David Gaughran:
Penguin Random House is speeding up the international expansion of its vanity press operations, while also seeking to integrate them more closely with the traditional side of the business – hoping to counteract flat growth for Author Solutions at a time when self-publishing is booming.
Author Solutions launches a new self-publishing service company for the Spanish market next Tuesday – MeGustaEscribir – which contains the usual mix of crappy publishing packages and ineffective, overpriced marketing services, as well as some extremely questionable practices such as reading fees (more on that below).
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How Author Solutions Squeezes Newbie Writers
Customers are captured through a variety of deceptive means – such as fake “independent” websites which purport to review all the self-publishing options available to writers (but only compare the various Author Solutions imprints); fake social media profiles pretending to be writers or “publishing consultants” (who only recommend Author Solutions companies); and, a “bounty” to various unscrupulous parties to deliver Author Solutions fresh blood.
Obviously, Author Solutions needs to use such deceptive measures because authors who have used its services aren’t recommending it to their fellow writers. Instead, they are warning them away.
Once Author Solutions has a writer’s contact details, it moves fast – endlessly harassing them by phone and email until they cave and purchase an overpriced publishing package. When the publishing process is almost complete, an Author Solutions sales rep then contacts the writer to let them know some exciting news: they have won a fake award – invented by Author Solutions.
The catch is this. To receive the award, the writer must purchase one of Author Solutions wholly unsuitable, completely ineffective, and crazily priced marketing packages.
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Using high-pressure sales tactics, and careful targeting of the most inexperienced and vulnerable writers, Author Solutions squeezes an average of over $5,000 out of its customers, who then go on to average sales of just 150 copies (from Author Solutions’ own figures) – obviously coming nowhere close to recouping that staggering outlay, despite the accompanying overblown promises from Author Solutions sales reps.
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This new Spanish imprint from Author Solutions also continues the trend of very close integration with the local Penguin Random House operation – one aspect of the merger and subsequent reorganization that doesn’t receive any attention in the trade press.
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This strategy of closer integration was flagged long in advance. When Penguin Random House Chairman John Makinson appointed company man Andrew Philips as CEO of Author Solutions in May 2013, he said that “a new chief executive from within Penguin would connect the business more closely to Penguin’s curated publishing activities.”
This shows how central Penguin Random House views author scamming to its future. Partridge India shares offices with Penguin Random House India, and touts its connections to its parent company all the time. The other two international imprints launched since the Penguin purchase – Partridge Singapore and Partridge Africa – are also keen to highlight the Penguin Random House connection. And all three Partridge imprints disingenuously dangle the possibility of a traditional publishing contract in front of newbie authors to get them to sign with Author Solutions.
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MeGustaEscribir goes one step beyond, firmly embracing an unethical practice which had been consigned to the dustbin of publishing history: reading fees.
Heavily touted on the MeGustaEscribir site is the Recognition Program – where customers will be recommended for review by an editor from Penguin Random House Grupo Editorial.
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Here’s the really shocking part. Consideration by a Penguin Random House editor is contingent on writers undergoing an Editorial Evaluation Report by MeGustaEscribir. The only publishing packages which contain this Evaluation Report are priced at 2,899 Euro (approx $3,600) and 3,999 Euro (approx $4,970).
Link to the rest at Let’s Get Digital and thanks to Jim for the tip.
Here’s a link to David Gaughran’s books