From The Muse:
You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.
So how can you add this element to the blogposts you write?
Can you fit a captivating story into a social media update, even one that’s 140 characters long?
Here’s the great news: There’s a formula for that.
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Why might you trot out a copywriting formula each time you need compelling copy?
I think one of my favorite perspectives on it, from someone who knows copywriting better than anyone, comes from Copyblogger’s Demian Farnworth. His take: Copywriting is the most productive way to get your writing done.
This is what it means to be an efficient writer: keeping your tools handy. You don’t have to recreate the wheel every time.
Finding a great formula that works for you—whether it’s a storytelling formula, a headline formula, or any other—can be a big-time productivity boost.
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1. Before – After – Bridge
Before – Here’s your world …
After – Imagine what it’d be like, having Problem A solved …
Bridge – Here’s how to get there.
This is our current go-to formula for the Buffer blog. Describe a problem, describe a world where that problem doesn’t exist, then explain how to get there. It’s a super simple setup, and it can work for blogpost intros, social media updates, email, and anywhere else that you write (or speak, for that matter).
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2. Problem – Agitate – Solve
Identify a problem
Agitate the problem
Solve the problem
You’re looking at one of the most popular copywriting formulas out there. Copyblogger calls this formula the key to dominating social media. It’s ever-present in copywriting lists and tips.
Compared to the first copywriting formula in our list, it’s nearly an identical match with only one difference: Instead of describing a life without the problem (the “After” part), PAS describes life if the problem were to persist (the “Agitate” part).
Link to the rest at The Muse