From Digital Book World:
Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them.
If you are guilty of any of the following social media practices, for the sake of your readership, please stop immediately.
1. Overusing hashtags. A hashtag is not the secret to getting discovered, and no one meaningful is going to follow you based on a tweet in which eight out of 10 words are hashtags. Instead of trying to game the system and latching on to various trending hashtags, consider posting meaningful content that would attract your target audience.
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3. Auto-tweeting Facebook posts. We’re all looking for ways to save time, but this isn’t one of them. If your Facebook posts automatically aggregate to Twitter, you’re not using either platform effectively. Facebook posts tend to me longer and meatier; tweets, on the other hand, are short and pithy. If your lengthy Facebook content is tweeted, those tweets will be cut off with an ellipsis, and followers won’t understand your content. If you post shorter, pithy content to Facebook, that content won’t perform as well. Take an extra few minutes and translate your content for both platforms.
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9. Only sharing other people’s content. The purpose of social media is to establish your online brand and create relationships with potential readers and influencers. How can you do that if you’re only re-tweeting and sharing other people’s Facebook posts, not posting any content of your own? When I see authors only sharing other people’s content, it’s usually because they’re unsure of what content they should be posting. Which brings me to the final social media don’t…
Link to the rest at Digital Book World