From Help with Publishing
2: Using confusing navigation links
Although you might enjoy thinking up imaginative names for your navigation links, you risk confusing your visitors. They might not realise that “Shelf Space“ is your Books section, “Inside Secrets” means “About Me” and “Out and About” contains information on your speaking events. The situation gets even worse if you decide to use pictures instead of words. Remember that the visitors to your site are just one click away from going elsewhere, and that’s what they will do if you ask them to play a guessing game in order to find their way around.
3 Not providing a way to buy your books
There is no point in putting time and effort into promoting your books on your website if you don’t give visitors a chance to buy them. Unless you are selling books directly from your website, the simplest way to do this for print books is with a link to Amazon or another internet bookshop that stocks your book. Investigate whether the site has an associate scheme that pays income on sales as that can bring in some welcome income. For ebooks, you can link to link to the Kindle edition on Amazon and the epub edition elsewhere.
We always link to Amazon as our first choice as this allows potential customers to see reviews, sales rank and other information. Also many of your potential customers will already have an Amazon account so they will be more likely to buy from them than from a shop they’ve never used before.
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6: Having a hit counter on your site
Hit counters look amateur and don’t serve a useful purpose – do you really want to tell someone they are only the tenth person to visit a page? Although site statistics can be useful (and addictive), use a system that your visitors can’t see.
Link to the rest at Help with Publishing
This article reminded PG of some author websites that aren’t so good, but he would rather turn the thought around.
What are the real killer author websites? Not just good, but astoundingly awesome tools for building an author’s readership.
PG has to admit that, offhand, he can’t think of many and he would like to see some.
Drop your suggestions with links into the comments.