From Kristen Lamb’s Blog:
With the good, comes the bad, the ugly and the downright—in my POV—boneheaded observations about social media. My favorites?
. . . .
Twitter is not Our Personal Spamming Tool to Sell Books
How many of you loooooove spam? There is nothing you love better than interacting with automatically generated messages. What? No takers?
Every time I warn writers off automation, I get some person who wails in protest the same, exact words. “I am not automating tweets, I am scheduling them.”
All right, let’s peel back the euphemism here. Anything that is posted on the Internet/social media automatically without a flesh and blood human being physically present is SPAM. Of course, when I say this, the
spammers“marketers” often howl, “But I spend a lot of time crafting those tweets.” Okay, so you are an eloquent spammer. Better?
Here’s the thing, spam is anything automatically generated for the sole purpose of gaining something from the community. Whether that is for that community to buy a book, look at a link or come to a blog or give us their attention, it doesn’t matter, IT IS SPAM.
Link to the rest at Kristen Lamb’s Blog and thanks to Lynn for the tip.
PG sympathizes with the anti-spam sentiment, but thinks Kristen’s definitions may be a bit overbroad.
To wit, PG needs time for a professional and personal life so he typically prepares several blog posts at a sitting then schedules them to appear, typically at one-hour intervals through the first part of the working day.
He does this for a couple of reasons:
- He likes to have each post appear at the top of the blog for a period of time for maximum visibility.
- He thinks it’s generally good blog marketing to have fresh information for visitors who check in at various times during the day.
Each blog post automatically generates a tweet on @PassiveVoiceBlg, something else Lynn calls spam. PG does this because he likes to be alerted via Twitter when someone he’s paying close attention to puts up a new blog post. PG’s theory is to try to provide information to followers where they want to consume it – the blog, Twitter or Facebook.
While PG doesn’t like spam, he doesn’t think the quality of the communication on The Passive Voice would be enhanced if he opened up the blog several times per day to manually make a new blog post that immediately appeared, then opened up Twitter to write a tweet about the post then opened up Facebook to make the post there.
Without scheduling and the tools he uses, there would be far fewer blog posts available during the times PG budgets for blog work. He’s never had anyone complain that there is too much info on The Passive Voice and receives more suggestions for blog posts from visitors than he has time to create posts.
OTOH, he certainly understands how the techniques and tools he uses could be misused for spam.
Lynn’s problem may be with Twitter management.
Following people on Twitter is one good way to generate additional followers on Twitter. Unless you’re a rap star, follows and follow-backs are SOP for most Twitter users. However, once you get a lot of followers, the inflow is huge. @PassiveVoiceBlg has over 28,000 followers and PG has followed back a lot of them. During prime time, it’s not unusual for 25 incoming tweets to happen every 5 seconds.
PG won’t go into the details of his Twitter management because he’s about out of budgeted blogging time (at 8:30 PM on Wednesday night), but there are lots of free tools to help manage the flow and bring important/relevant tweets to the surface. Hootsuite is one of the tools PG uses every day, for example. He almost never opens the interface provided by Twitter.