Mills and Boon launches digital series ‘The Chatsfield’
From The Telegraph:
Mills and Boon, the Harlequin-owned book publisher best known for its saucy women’s fiction, is embarking on a new chapter in storytelling, with the launch of digital series The Chatsfield.
The series is not just an eBook, or an eBook with hyperlinks or video added. Harlequin has taken traditional storytelling and turned it on its head, creating non-linear stories in bite-sized chunks that are designed to be told in real-time.
The series is set in a luxury hotel called The Chatsfield. The main character is an executive assistant called Jessie Loe, who after an embarrassing break up accepts a challenge from her best friend to stay single for three months.
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The characters tell their stories side-by-side using multiple digital, social and mobile channels – including their own Facebook, YouTube, blogs and Twitter accounts, as well as traditional publishing. It is up to the reader to find all the pieces of the story and stitch together the bigger picture.
“The intriguing nature of a hotel is that anyone can come and stay. From politicians to footballers, to newlyweds or stag parties… there are always scandalous stories to tell, and who better to tell them than the people who see all the spectacle; the staff,” said Harlequin.
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For people who want to engage on a deeper level with stories, there is a hotel check in, where a profile can be created, a mystery can be solved, and badges can be awarded.
Link to the rest at The Telegraph