From author Scott William Carter:
Nothing seems to stir up more disagreements among writers these days than all the issues related to pricing books. Unlike in traditional publishing, writers have lots of control about how they market their books on the indie side. And while there is no one-size-fits-all approach to pricing or marketing, it’s become pretty clear to me that few writers understand how powerful (and nuanced) a marketing tool FREE! can be in a digital marketplace where the cost of production and distribution, at least for the indie writer, is nearly zero.
. . . .
In the month of August, I gave away 150,000 ebooks of The Gray and Guilty Sea. Sales of the two sequels exploded. My mailing list doubled overnight. Hundreds of positive reviews poured in (on Amazon alone, the number of reviews on The Gray and Guilty Sea jumped from 30 to over 300 in a few weeks) and I’ve gotten dozens of nice emails from readers. It’s the most effective promotion I’ve ever done. More importantly, I did it not because I was desperate, but because I believed in my work. I believed that if readers got to spend a few hours with the curmudgeonly Garrison Gage, a lot of them would want to spend a few hours more and would be willing to pay money to do so.
. . . .
The key to giving away free books is to give away a Lindt truffle and not a Hershey kiss, and to do it in a way that the buyer can easily buy more once they have tried the sample. If your book has a presentation that makes it look like a truffle (by blurb, cover, original price, and of course the contents), it’s going to look very attractive next to a bunch of Hershey kisses (books with bad covers and blurbs and, more often than not, contents). When a writer gives away the first book in a series away for free, it’s like having the bag of truffles right there at the table.
Link to the rest at Scott William Carter
Here’s a link to Scott William Carter’s books