From Publishing Perspectives:
José Manuel Anta, the founding editor of the Spanish Federation of Book, Print Media and Digital Contents Distributors (FANDE) and the International Publishing Distribution Association (IPDA), is speaking . . . at The Markets: Global Publishing Summit as a player in the Spanish marketplace.
We asked Manuel Anta to start by naming four areas of concern in the Spanish market.
“I think the Spanish book market nowadays,” he tells Publishing Perspectives, “is facing different challenges. In some cases [they are] in some cases very similar to other international markets, but with the particular situation in our case of the deep economic crisis that we suffering from 2008, that in the book consumption perspective almost reduced the book market, in terms of turnover, around a 35 percent.
. . . .
“In recent years we have seen how the Internet has transformed business models and organizations in many companies and sectors. The publishing sector is not an exception to this structural transformation process regarding the way products are created, promoted and consumed. Publishing produces cultural and entertainment products, which must succeed in the really hard competitive space of the ‘attention economy.’
“We have access, as never before, to an immense amount of information and knowledge generated by users themselves, which is leading to a reorganization of the roles and business models of the publishing sector. This also means collaboration with other cultural industries such as audio, video, gaming, and education.
. . . .
“The Spanish book industry in general and the media in particular are focusing almost exclusively on aspects of digitization that have to do with the sale of digital content, ebooks. But I think there are also options for using opportunities made possible by technology to support the promotion and sale of more physical books, which currently represent around 95 percent of the Spanish book market, ebooks being currently at only around 5 percent.
. . . .
“The role of physical bookshops is a matter of international concern. Bookshops are spaces for community, reflection and discussion for the populations they serve. They are central to the “buy local” movement and essential cultural engines for communities , arguing for affordable technology to help booksellers in promotion of books and the logistics of bookselling.
“In Spain, our associations are working on projects that combine POD and supply-chain capacities to support the independent bookshop sector in way similar to those of NearSt in the UK, or Aer.io in the US. It’s also important that the project started at the end of 2015 with the collaboration of the Spanish Ministry of Culture and the Spanish Book Chamber in order to recognize “quality bookshops.” The intent is to sensitize the general public about the essential role of bookshops in their communities, improving the economic situation of reference bookshops, and ongoing improvement in service to consumers.
Link to the rest at Publishing Perspectives