Amazon Echo Look – Fashion Advice on Call

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From the Amazon Media Room:

Alexa helps you look your best with Echo Look, a first-of-its-kind Echo device with a hands-free depth-sensing camera, built-in LED lighting, and computer vision-based background blur to make your outfits pop. Simply say, “Alexa, take a photo” or “Alexa, take a video” to get a share-worthy shot of your look, no smartphone camera or mirror required. Alexa on Echo Look is the style assistant that gives you personalized recommendations, helps keep your closet organized, and provides fashion inspiration.

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“Like a trustworthy best friend, Alexa helps you nail your look every time—with Echo Look, she can give advice on which of two outfits looks best, offer personalized recommendations on items that pair well with clothes you already own, create your personal lookbook, keep your closet organized, and much more,” said Linda Ranz, Director of Echo Product Management at Amazon. “Over the last year we invited customers to use Echo Look and give us feedback, which led to the launch of many new features—we’re now excited to make the device available to all customers, with even more fashionable features and functionality to come that will help customers look their best every day.”

Alexa as your style assistant on Echo Look uses a combination of machine learning algorithms and advice from fashion specialists to provide personalized recommendations. Style Check, one of the most popular features on Echo Look, gives you a second opinion on which of two outfits looks best on you—simply submit two photos and, in about a minute, Style Check will return a recommendation based on fit, color, styling, and current trends, plus an explanation of why one is better. One of the newest features on Echo Look will suggest items that pair well with clothes you already own to help you get more out of your closet. Recommended items are all shoppable on Amazon.com.

Link  to the rest at Amazon Media Room

“Alexa, which Chicago Cubs sweatshirt looks best with these baggy pants?”

6 thoughts on “Amazon Echo Look – Fashion Advice on Call”

    • And it turned out it didn’t: it did exactly what it was instructed to do by its masters.

  1. I bought this item when it first became available by invitation only — a gift for my granddaughter. She hasn’t said a single word about it. I’m guessing she doesn’t use it.

  2. ‘Like a trustworthy best friend, Alexa helps you nail your look every time’

    What the…?

    Alexa recently recorded a couple’s conversation [accidentally] and sent it to someone on the couple’s contact list [accidentally], yet we’re supposed to trust Alexa with our ‘body’ shots? In what? Gucci? Or that new underwear? Or…nothing at all?

    This is insane. Alexa and Echo don’t have the smarts to do all this ‘clever’ stuff. They phone home to the big computer in Amazon, and it’s /that/ computer that handles all the smarts. Now ask yourself who has access to /that/ big computer…

    Talk about giving away our privacy, not to mention security, with both hands and a smile.:(

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