From BookBub Partners:
A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of writing and other marketing activities, remembering to update it regularly can seem like a chore.
So what should an author’s website include (and keep up to date) at the very least? What crucial elements should you ensure aren’t missing from yours?
We scoured dozens of successful authors’ websites to see what elements they include with the most regularity and showcase several examples of each below. This way, you can see different formatting possibilities when you’re deciding how to incorporate these details into your own site. (Some elements may overlap, as authors often include multiple on a single page.)
- Books (with retailer links)
- Author bio (in the third person)
- Author headshot (with photographer credit)
- A way to get updates (via email and/or social media)
- A way to get in touch (with you or your publishing team)
Link to the rest at BookBub Partners