Has anybody seen an advertisement for a traditionally-published book as eye-catching and memorable as these?
BMW – Women Drivers
Land Rover
Staedtler pencils
WMF Grand Gourmet knife
Marmite
Keloptic, an online retailer selling prescription eyeglasses and sunglasses
French Ministry of Health – Childhood Obesity
Chupa Chips – Sugar-Free
The Keloptic ad is very, uh, eye-catching – the entire French government coming down on fat children, disgusting. And if the BMW one is true (these things are highly, uh, driven, by the prompts used to elucidate them and the material used to train the AI), disturbing.
But it is all JUST ads and ad copy. There are some very clever people working in advertising, both traditional and shocking. It’s too bad they’ll never hang in a museum. Advertising, by its very nature, must be ephemeral. Must be frustrating, always having to go for the NEW!
About the Chupa Chups: Is nothing sacred anymore?!!
Somebody needs to die painfully.
😉
About BMW: amusing, given their history on singleminded marketing.
https://en.m.wikipedia.org/wiki/The_Hire
Still, the BIMMER pic reminded me of the “girl car” controversies of decades past and that led to this:
https://www.vice.com/en/article/43jvvb/cars-for-women-design-history-volvo
Amusing in itself since VICE collapsed last year for…shall we say its editorial direction?
Single-minded advocacy focus never ends well.
Re: Chupa Chups: Is nothing sacred anymore?!!!
Somebody needs to die painfully.
😉
As to BMW that is particularly funny given their history of one-note marketing.
https://en.m.wikipedia.org/wiki/The_Hire