Switching authors on to book fairs

From The Bookseller:

Back in March, I was watching Twitter like it was a countdown, waiting like so many others for the inevitable to happen and for the London Book Fair to be cancelled.

And so it was. Covid-19 hit the world and unleashed disruption like no other. The cancellation of physical events at this year’s Frankfurt Book Fair comes as another sad but expected result. However, Frankfurt will push forward with an extensive digital programme, as many other book fairs have begun to across the world. The loss of the physical events has been tragic for both organisers and attendees, but as a writer, I think the enforced move towards more digital content is an overdue and welcome development.

The value of book fairs has long been accepted by publishers, agents and booksellers. For writers, not so much. Bookfairs are driven by their marketplace nature, full of business wrangling that revolves around writers but in practice doesn’t directly involve us. Despite this, fairs present a brilliant opportunity for writers to get a behind-the-veil look at how the cogs of the industry turn.

When I first attended LBF, I was awestruck by the sheer size of it all. Thanks to the dedicated Author HQ area, I attended numerous seminars that gave me an insight into the industry’s preoccupations and processes, networked with other writers, and met with representatives of book organisations such as the Society of Authors (which I joined) and BookTrust (which introduced me to BookTrust Represents, an initiative which promotes and supports authors and illustrators of colour).

Link to the rest at The Bookseller

A question occurred to PG while he read this – Does Amazon ever show up for book fairs?