We shopped at Barnes & Noble and saw a key shortcoming that’s holding it back in its battle against Amazon
From Business Insider:
Barnes & Noble is struggling to keep up with Amazon.
The bookstore giant, which has more than 630 locations in the United States, is losing steam in its competition with Amazon. And, some analysts say, its failure to adapt to changing shopping habits could be to blame.
“People may drop in for a browse but they won’t make a dedicated trip to a bookstore,” GlobalDataRetail analyst Neil Saunders told The Guardian. “They don’t have the need and they don’t have the time. The way people shop changed, and that’s been detrimental for Barnes & Noble.”
Barnes & Noble has tried to combat people’s shifting attitudes towards shopping by creating a great in-store experience, but in doing so, they seem to have become more like libraries than bookstores. People come to browse books, study, have a cup of coffee, and meet up with their friends — not necessarily to buy books.
In the past five years, Barnes & Noble has lost more than $1 billion in value. It cut 1,800 full-time jobs earlier this year.
Link to the rest at Business Insider which includes lots of photos and thanks to Dave for the tip.
The author of the OP visited the Barnes & Noble store on Union Square, a busy area in Manhattan near Greenwich Village. The author reports a lot of people in the store reading books, but few buying anything other than at the cafe.