From Dean Wesley Smith:
First off, surface reasons.
1… It gets new books to readers ahead of the publication date and at a discount. Fans of a series or a writer enjoy that. I know I do, which is one of the reasons why I back so many campaigns.
2… It gets our work out to readers we might never find and they might then buy more of our work. This is called discoverability.
3… It is amazing promotion and advertising and you don’t have to pay for it. In fact, if you do it right, you get a lot of promotion and make some money in the process. Sort of like selling a story to a top magazine.
4… Money does not hurt. These are book sales. We hope to do about $150,000 in 2022 in this form of book sales, about the same as last year.
5… We also add in workshops to help writers and help people become aware of the vast resource of writing information we have built on WMG Teachable.
This is 2022, no matter how many writers still want to live in 1990s. The modern world of publishing is that writers become their own publishers, start their own publishing businesses, and explore all the new ways to get their writing out to readers. And wow, in 2022 there are a lot of ways. Kickstarter is one way.
And right now, at this point in time, it should be the first way.
Here is how it works.
1… Finish a new book, put the publication date out 4-6 months to take advantage of free promotions during that time.
2… Put the book up for preorder in as many places as you can as soon as you can (after it is finished).
3… Do a Kickstarter campaign for the book giving the backers the book months before it publishes.
(and then go from there…)
Kickstarter is promotion, it is book sales, and it makes you money if you do it right.
Link to the rest at Dean Wesley Smith