From Publishers Weekly:
Another May has come and gone without BookExpo or any other in-person, industrywide spring show taking its place. As the pandemic eases, more and more publishing and publishing-related conferences, meetings, and fairs are moving from online-only events to either in-person or hybrid affairs. That has raised the question of whether there’s any interest in seeing a new national in-person trade show emerge that could gather the various segments of the book industry together in 2023. Interviews with a myriad of publishers, booksellers, and other publishing players yielded only one consensus: if a new show is to be developed, it should not look like the retired BookExpo. Indeed, no one wants a new show whose business model would rely on exhibitors taking out large, expensive booths.
In the absence of in-person shows, publishers have turned to various digital initiatives to reach their trade partners—particularly independent booksellers. Macmillan said that from June 13 to 17 it will be holding the Macmillan Fall into Summer Reading campaign, a weeklong virtual preview of upcoming titles being published in June through December. A handful of online conferences also sprung up to fill the void left by BookExpo’s demise, including the PW-produced U.S. Book Show.
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The success of their virtual ventures—augmented by their attendance at smaller in-person events, especially those held by the regional bookseller associations plus ABA’s Winter Institute—seems to have convinced the biggest companies that they can efficiently reach the audiences they need via Zoom and other online services. As one major publisher observed, “The opportunities for account-facing engagements is just not as urgent or productive as pre-Zoom times.” All the biggest companies made it clear that their participation in a national in-person conference would be limited.
Smaller and independent publishers were more interested in a national event, but only if the show underwent a complete makeover from BookExpo in its final years.
Link to the rest at Publishers Weekly
If the traditional publishers themselves have concluded that fact-to-face bookselling to buyers for physical bookstores is not a profitable use of the publishers’ time, PG suggests that may say something about where publishers how they see their futures lie and, perhaps, how they regard the future of bookselling in physical bookstores.