Amazon is shutting down all its Amazon Books physical bookstores, as well as its Amazon 4-star and Amazon Pop Up shops, which sold a variety of electronics and other hot items.
The closures affect 68 stores across the U.S. and U.K., Amazon said. Closure dates will vary by location and Amazon said it would help affected employees find roles elsewhere in the company. Workers who opt not to stay will be offered severance packages, it said.
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Amazon has gradually launched an array of brick-and-mortar concepts, from supermarkets to retail stores offering branded electronics like Fire tablets and Echo smart speakers. The 4-star stores, in particular, attempted to mesh Amazon’s in-store and offline operations by featuring top-selling products in its web store.
But sales growth of the physical stores unit has noticeably lagged the company’s overall retail business. Physical stores, which includes Whole Foods and Fresh outlets, reported lower sales in 2021 than in 2018.
Amazon is trimming its physical retail footprint after coming off its slowest growth rate for any quarter since 2001. Shares are down more than 8% so far this year, and the stock was the worst performer in the Big Tech group last year.
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An Amazon spokesperson said the company “remains committed” to building long-term physical retail concepts and technologies, citing the recently launched Style stores, the first foray into physical clothing stores. The company also said that it would continue to focus on its Amazon Fresh and Whole Foods Market grocery chains, Amazon Go convenience stores, and to embrace the Just Walk Out cashierless technology.
Link to the rest at CNBC and thanks to WO for the tip.
4 thoughts on “Amazon is shutting 68 retail stores, ending Amazon Books, 4-star and Pop Up shops”
I’m surprised they didn’t shut them down a year and a half ago.
I keep seeing this quote – “The decision isn’t a move away from brick-and-mortar stores.”
Well, now, I read that with the rest of the context – that they indeed are not moving away from brick and mortar stores that make them money, like high-priced “organic” groceries and “fashion.”
Strange notion, I know…
Wow, bricks-n-mortar stores closing after two years of a global pandemic? Who knew!
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