Amazon is Shutting Down Kindle Matchbook, Its Print+eBook Bundling ProgramAmazon is Shutting Down Kindle Matchbook, Its Print+eBook Bundling Program
From The Digital Reader:
It’s only been a few short days since Amazon announced that Amazon Giveaways was ending, and now they’ve decided to shut down another promotion service.
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Starting October 31, we’re retiring the Kindle MatchBook program. If you have books enrolled in Kindle MatchBook, they’ll be unenrolled at that time.
Here are a couple things to know:
- Readers will still be able to buy books in their preferred format (eBook or paperback).
- We’ll issue payments from any remaining Kindle MatchBook sales on your regular payment schedule.
The Kindle Direct Publishing Team
Launched in 2013, Kindle Matchbook was a program where authors and publishers had the option of creating ebook+print bundles that combine a Kindle ebook with a print book sold by Amazon. The ebook could be given away for free, or sold for $1.99 or $0.99.
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Most authors have never heard of it, and the ones that do have books in the program report that there was little interest from readers. “I can see why they are retiring it. I’ve had all my books enrolled in Matchbook since the beginning, allowing people to get a free ebook copy of any paperback they buy,” Shawn Inmon wrote on FB. “I think I’ve given away maybe 20 copies in all those years. It just doesn’t seem to be something people are interested in.”
Link to the rest at The Digital Reader