Book Marketing Insanity

From The Book Designer:

Authors often don’t want to hear what works to sell books.

John Kremer, marketing expert, often responds when an author asks, How long should I market my book? with How long do you want book sales?

If you want books sales, doing repeatedly what doesn’t work is book marketing insanity. Successful book sales need some type of book marketing campaign behind them.

. . . .

What holds authors back?

  1. Many don’t like marketing.
  2. Many would rather be writing … not marketing.
  3. Many didn’t realize that they must do marketing.
  4. Many tried marketing, but what was tried didn’t work; therefore, the belief that nothing will settles in.
  5. It takes time.
  6. It takes money.
  7. Or, if they had cost overruns in creating the book, they refuse to do anything to support/market their book once they have all those books sitting in the garage.

. . . .

  • What’s next is educating yourself—learning what other authors are doing that works …and doesn’t. Following the best-selling authors and top influencers in their blogs and social media and studying what they do and mimic where appropriate.
  • What’s next could be getting help. Virtual assistants have become the right hands, eyes and fingers of many authors. Get one.

. . . .

I’m tired… Welcome to the club. The creation of a book can lead to Book Fatigue Syndrome—you want a time out. Do it—take a week or two off … but then, it’s back to work.

I’ve already committed so much money, I can’t put another dime out… What were you thinking in the first place—that if you just held a copy of your finished book that the world would flock to the stores, the Internet, your website, your front door, you, to get a copy? That would be a rarity. You need help … starting right now. This is where “hanging out” with other authors helps—what worked for them (and didn’t)? Would it work with your book?

I just want to write… Get over that one, too. Yes, keep writing. You get better; and you need to have “new” books forward. In a recent podcast I did with agent Michael Larsen, he revealed that for fiction authors, it’s book #5 that opens the door.

. . . .

Wise authors work in projects, get help where they need it and get that it’s not an all or nothing basis. Effective marketing can be in nibbles. What needs to be consistent and a plan behind it.

Link to the rest at The Book Designer

3 thoughts on “Book Marketing Insanity”

  1. I get the point. But what’s presented here is the blizzard of competing priorities along with…

    …nothing about how to choose between them…

    …with savvy and finesse…

    …so as to make the best use of time, money, creative energy…

    …for the long- vs. the short-term, let’ say…


  2. The best marketing strategy is to go viral.

    Especially when a book doesn’t fit neatly into a niche with others of its kind, where the readers are voracious and just want more of the same.

    If someone guaranteed me that virality (yes, that is so a word), then we’ll talk.

    The most the ones I’ve checked out can hope for is to throw so much spaghetti against the wall that some of it sticks. Even with spaghetti, that’s expensive.

    • Going viral isn’t a strategy, it’s a hope. The best marketing you can do is make sure you know who you audience is, and make it as easy as possible for them to find you.

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